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Podscribe Announces the Launch of International Research to Expand Database of Global Podcast Insights

Podscribe Announces the Launch of International Research to Expand Database of Global Podcast Insights

Press Release · via Podscribe ·

Just in time for the Podcast Show in London, Podscribe, a leader in podcast attribution and analytics, proudly announces the expansion of its extensive research, discovery, and planning database with the launch of a new product, “International Research.” This addition aims to equip users with detailed insights into the podcast landscape across multiple countries, providing unprecedented access to global shows and advertisers.

Expanding Global Access and Insights

“International Research” marks a significant enhancement to Podscribe’s offerings, featuring data on the top 600 shows from each included country: Germany, Mexico, France, the United Kingdom, Australia, and Canada. Each show profile is meticulously detailed, offering metrics such as renewal rates, advertiser information, placement strategies, demographic breakdowns, and ad load percentages.

Global Insights at Your Fingertips

For the first time, Podscribe users can explore, find, and research international podcasts with the new “International Research” tool. This offering includes data on the top 600 shows from each featured country, including Germany, Mexico, France, the United Kingdom, Australia, and Canada. Each show profile includes critical metrics such as renewal rates, advertiser details, placement strategies, demographic breakdowns, ad load percentages, and more.

Discover International Advertisers

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“International Research” also provides a comprehensive view of advertisers who are making significant impacts on the global stage. Users can discover which brands are buying podcast ads that reach international audiences, helping them to better understand global advertising trends and strategies.

Research Top Shows Internationally

With the ability to easily search and filter shows across the globe, users can now tailor their research and campaign planning to include international markets, providing a broader perspective and enhanced targeting capabilities.

Find Advertisers Spending Internationally

This tool also enables users to see detailed spending habits of advertisers outside the US, offering insights into which brands are investing in global podcast advertising and their strategies for engaging international listeners.

Plan and Execute Global Campaigns

“International Research” supports marketers in planning and executing more effective international podcast advertising campaigns. By understanding the nuances of different markets, advertisers can optimize their reach and resonance with diverse audiences worldwide.

Availability

“International Research” is available effective immediately to all Podscribe VERIFI users. For more information on how this new tool can enhance your international marketing efforts, please visit the Podscribe website.

This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.

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