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Podinstall, the audio broadcasting technology developed by Bababam, is enriched with new functionalities to increase audiences for publishers and brands


Paris, France—Podinstall, the podcast broadcasting technology used by nearly 200 clients worldwide (including Eurosport, Reworld Media and 20 Minutes) announces the addition of key new features to enable publishers to increase their audiences and generate more revenue.

Audience amplification: On all Podinstall pages and Embed player, the first episode highlighted can now be a sponsored episode.

For publishers: It allows them to promote their different formats to generate more audiences and / or to make this spot available for brands wishing to promote their podcasts and thus generate additional advertising revenue ;

For brands: They finally have a direct, simple solution to amplify the listening of their sound creation on a website designed for audio and podcast.

An Embed player: Installed directly at the heart of the publishers’ article pages, it includes all the classic Podinstall functionalities: subscribe, install a shortcut on the home screen and share an episode. Its size (larger than existing readers on the market) allows to offer the last three episodes, and therefore to generate additional audiences;

“Audio is starting to become more democratic, but we still need to do more. Podinstall has been designed to help publishers and brands increase their audiences and make audio a pillar of their media and business strategy for the years to come” according to Pierre Orlac’h, Co-Director and founder of Bababam, who continues “In 7 months, Podinstall has enabled our clients to generate more than 6 million cumulative listenings. And it’s not over yet. With the addition of embed and native advertising, our clients will be able to implement effective strategies for audience acquisition and promotion of their formats”.

BABABAM is a French podcast network, production company and digital solutions who wants to capture attention and amplify the listeners’ emotions. BABABAM was founded by digital entrepreneurs in order to anticipate the new audio consumption, create mainstream contents and democratize audio. BABABAM has launched 10 podcasts including Maintenant vous savez, Love Story, l’Empreinte, True Story…BABABAM also works with advertisers and assists them in developing their audio strategy and branded podcasts creation. Noises (their binaural fiction) won the Prix du Salon de la Radio 2020 in the Native Podcast category.


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