PodInstall allows internet users to access their favorite podcasts directly through web
PRESS RELEASE — January 23, 2020
Paris, January 23, 2020 – BABABAM, a French podcast network and production company, whose ambition is to democratize audio, launch a new service : PodInstall
PodInstall allows podcasts listening without downloading any application.
PodInstall is a podcast player tool which generates progressive web apps. Progressive web apps offer an app-like experience while operating via a web url
Better experience for listeners
Combining browsers functionalities with the user experience benefits of applications, progressive web apps make it possible to listen to podcasts with a single click. No need to change environments or download an application. This makes listening to podcasts easier and simpler. Users will be able to subscribe and receive notifications for each new episode release.
Simpler for podcasters
PodInstall allows you to find your podcast and create a perfect environment for listening. It is also easier for podcasters as they will not need to integrate a player in their site and will have access to very fine statistics such as podcast’s completion rate.
PodInstall makes podcast accessible to everyone
Havas Paris and CSA Institute’s 2019 study, showed that the average podcast listener is either student or executive, urban, and large consumer of media and cultural products. Yet, many podcasts speak to a larger audience that is not yet accustomed to specialized platforms.
“ Digital audio is becoming a major media industry and to reach a wider audience, podcasters need to simplify the user experience. That’s why we are launching PodInstall. It will simplify podcasts listeners experience, while providing podcasters with essential features for these new uses.” says Pierre Orlac’h, BABABAM’s founder.
BABABAM is a French podcast network and production company, who wants to capture attention and amplify the listeners’ emotions. BABABAM was founded by digital entrepreneurs in order to anticipate the new audio consumption, create mainstream contents and democratize audio. BABABAM has launched 10 podcasts including Maintenant vous savez, Love Story, l’Empreinte, True Story…BABABAM also works with advertisers and assists them in developing their audio strategy and branded podcasts creation.
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