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PodInstall ​allows internet users to access their favorite podcasts directly through web

PRESS RELEASE — January 23, 2020

Paris, January 23, 2020​ ​–​ ​BABABAM​, a French podcast network and production company, whose ambition is to democratize audio, launch a new service : PodInstall

PodInstall allows podcasts listening without downloading any application.

PodInstall is a podcast player tool which generates progressive web apps. Progressive web apps offer an app-like experience while operating via a web url

Better experience for listeners

Combining browsers functionalities with the user experience benefits of applications, progressive web apps make it possible to listen to podcasts with a single click. No need to change environments or download an application. This makes listening to podcasts easier and simpler. Users will be able to subscribe and receive notifications for each new episode release.

Simpler for podcasters

PodInstall allows you to find your podcast and create a perfect environment for listening. It is also easier for podcasters as they will not need to integrate a player in their site and will have access to very fine statistics such as podcast’s completion rate.

PodInstall makes podcast accessible to everyone

Havas Paris and CSA Institute’s 2019​ study, showed that the average podcast listener is either student or executive, urban, and large consumer of media and cultural products. Yet, many podcasts speak to a larger audience that is not yet accustomed to specialized platforms.

“ ​Digital audio is becoming a major media industry and to reach a wider audience, podcasters need to simplify the user experience. That’s why we are launching PodInstall. It will simplify podcasts listeners experience, while providing podcasters with essential features for these new uses.” ​says Pierre Orlac’h, BABABAM’s founder.

ABOUT BABABAM

BABABAM is a French podcast network and production company, who wants to capture attention and amplify the listeners’ emotions. BABABAM was founded by digital entrepreneurs in order to anticipate the new audio consumption, create mainstream contents and democratize audio. BABABAM has launched 10 podcasts including ​Maintenant vous savez​,​ ​Love Story​, l’​Empreinte​,​ ​True Story​…BABABAM also works with advertisers and assists them in developing their audio strategy and branded podcasts creation.

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions. Press releases can be sent to updates@podnews.net

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