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Podfront UK to represent NPR podcasts for UK sponsorship


London, UK—NPR is famed for its rigorous reporting and unsurpassed storytelling that connects with millions of podcast listeners. Ranked the biggest global publisher with 219 million podcast downloads per month1, NPR has selected Podfront UK to sell its UK and Irish based inventory.

This new partnership will enable brands to reach the large, engaged UK audiences who listen to NPR shows such as How I Built This, Planet Money, Fresh Air, TED Radio Hour, The NPR Politics Podcast, Pop Culture Happy Hour and The Indicator from Planet Money.

Gina Garrubbo, National Public Media CEO said, “We’re excited to bring sponsorship opportunities from marquee NPR podcast titles to UK brands. We expect to be live this fall.”

“We are delighted to announce Podfront UK’s first ever partnership’, said Ruth Fitzsimons, Podfront UK Managing Director, “this a network famed for their engaging and thought-provoking podcasts that rival the BBC in terms of quality. This unique collection of podcasts increases Podfront UK’s monthly reach by 21%.”

NPR joins Podfront UK’s premium offering which also includes hit shows from Stitcher (Freakonomics, Hidden Brain, I Weigh with Jameela Jamil and Oprah’s SuperSoul Conversations), and Wondery (Business Wars, Bunga Bunga, Dr Death, Dirty John and American Scandal).

1. Podtrac Top Podcast Publishers August 2020

About NPR

NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans and global listeners every day. NPR strives to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a network of award-winning journalists and 17 international bureaus, NPR is never far from where a story is unfolding. Get more information at and by following NPR Extra on Facebook, Twitter and Instagram.

About Podfront UK

Podfront UK provides brands with the opportunity to reach millions of British listeners to hit podcasts like Oprah’s SuperSoul Conversations, I Weigh With Jameela Jamil, Business Wars, Freakonomics, Getting Curious with Jonathan Van Ness, My Favourite Murder, Even the Rich and Dr Death. Backed by Wondery and Stitcher, Podfront UK is the home to premium podcasts in the UK. We enable UK buyers to reach UK and global audiences with integrated messaging at ease.

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