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PodFest China held third annual conference in Shanghai

PRESS RELEASE · 上海市 , China ·

On Saturday, Oct. 31, the 3rd annual PodFest China conference was held in Shanghai. Themed “New Waves of Chinese Podcasting,” this year’s program brought over 22 pioneers to speak about the progresses of podcasting in China. Speakers represented some of China’s most influential audio and podcast platforms, audio tech companies, productions studios, individual podcasters and cross-over content creators.

Held by PodFest China in partnership with Xiao Yu Zhou (小宇宙App, namely Little Cosmo App), an emerging podcast app released in early 2020, the conference attracted nearly 500 attendants from all over the country.

What’s unique about Chinese podcasting in 2020?

While 2020 has been a very tough year for many industries around the globe, Chinese podcasters have been seeing tremendous progress:

While the total volume of Chinese podcasts remains unreleased, Xiao Yu Zhou’s stats indicated that among all podcasts with over 1,000 subscribers on its platform, 97 have their first episode aired in 2020, suggesting the significant amount of new creators and unsatisfied audience.

According to a survey released by PodFest China in May 2020, while podcasting is relatively a new form of media in China, more than half (50.5%) of respondents say they listen to podcasts every day. From what have been discussed at PodFest China 2020 conference, the number is expected to be higher.

What has PodFest China 2020 covered?

Themed “New Waves of Chinese Podcasting,” this year’s PodFest China conference brought together podcasters and industry enterprises to share best practices and their future visions for podcasting in China. Discussions were held via keynote speeches / presentations at the PodFest China main stage and interactive roundtable discussions at the Xiao Yu Zhou stage.

The main stage featured two sessions presented by industry leaders:

The Xiao Yu Zhou stage included three roundtable sessions:

In addition to these presentations and roundtable discussions, this year’s event also featured interactive displays, exhibitions and a podcast fair, curated by Xiao Yu Zhou to celebrate the fruitful achievements of Chinese podcasting in 2020.

Our thoughts and… what’s next?

“To be able to bring together so many guests representing the entire industry chain including platforms, brands and capitalists, as well as creators and listeners, this in itself shows how vigorous podcasting in China has grown to become,” says Anita Xu, co-founder of PodFest China.

“With the pandemic hitting the globe, we feel it important ever to be able to connect the podcasting community at live, face-to-face events, to celebrate the collective achievements and progresses. PodFest China might well be the only offline event about podcasting in the world this year, and we feel very lucky to grow with this booming industry,” says Yang Yi, co-founder of PodFest China.

“As a young podcast app, we’ve thought about contributing to PodFest China and the podcasting community from day one. We are glad to have received recognition from our users and to share our learnings and thoughts at the event. To see this community grow tighter than ever, we feel very excited,” says Kyth, Head of Xiao Yu Zhou.

PodFest China 2020 has also been supported by JustPod, Qingting FM and

To learn more about future events, please visit or contact

Lastly, if you understand Mandarin, you can now catch up with our living recordings by listening to the PodFest China 2020 podcast.

Written by Anita Xu of PodFest China. Yika Gu contributed reporting.


This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.


2020播客新声浪 | PodFest China
By PodFest China

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