PodcastOne acquires viral sensation 'I've had it', and hit rewatch show 'Causing a Scene'

PodcastOne, a leading podcast platform and a subsidiary of LiveOne (NASDAQ: LVO), announced today that it has acquired the network distribution and advertising sales rights to I’ve Had It hosted by Jennifer Welch and Angie “Pumps” Sullivan, as well as Causing a Scene with Sara and Natalie (formerly known as Netchicks) hosted by Sara Gretzky and Natalie Buck.

Since its debut in October 2022, and with a few dozen episodes to date, comedy podcast I’ve Had It has soared to the top of Apple podcast charts and become a viral sensation on Twitter and TikTok along the way with their unfiltered, hilarious rants on everything from manifesting to baby showers. Hosts Jennifer, a successful Oklahoma City based interior designer and mother of two, and Pumps, an attorney and mother of three, co-starred on the Bravo television show 'Sweet Home Oklahoma’ prior to launching the podcast. Each week Welch and Pumps, along with their special guests, which have included television star Heather Dubrow and Olympian Adam Rippon, expose listeners to all of the things you didn’t know you’ve had it with. “We are over the moon to join PodcastOne. We knew from our first conversation with their team that they were the perfect fit for I’ve Had It,” the duo shared.

Hosted by sports royalty family members Gretzky and Buck, Causing a Scene with Sara and Natalie gets into the ins and outs of what is on television….. and what shouldn’t be on television. Since 2020, the opinionated and hilarious hosts get together each week to talk about all things on-screen and educate you on what you should and definitely should not be watching. When not talking about what’s on, the twosome catch up on life, mental health, family, friends and everything else in between. Featured guests have included Jana Kramer, Joe Buck, Paige DeSorbo, Jamie Lynn Sigler, Kelly Stafford, and Scheana Shay. Florida-based Gretzky is a mom and lifestyle influencer, while Buck is a bi-coastal actor with a recurring role on the hit CBS series Blue Bloods. She has also appeared in Marry Me, starring Jennifer Lopez and Owen Wilson, Superstore (NBC), Celebrity Family Feud (ABC) and can next be seen in Gingersnap Christmas on Lifetime. “We have both been longtime fans of PodcastOne and so when we were given the opportunity to join their roster, we didn’t even think twice! The transition to joining their team was so seamless and easy proving they are the perfect fit for us. We are very much looking forward to seeing where this partnership goes and watching ‘Causing A Scene’ take off!” said Gretzky and Buck.

“I’ve Had It and Causing a Scene are perfect complements to our thriving roster of female-focused programming. We are proud of the longstanding tradition we have at PodcastOne for championing female podcast hosts and growing their shows. There is no doubt that these two new PodcastOne shows will be part of our network for years to come,” said Kit Gray, President of PodcastOne.

According to a recent study by Edison Research, women made up about half (48%) of monthly podcast listeners in the US, up from 44% in 2017, an estimated 47 million women. Additionally they found that female podcast listeners were more likely to consider, recommend, purchase, and spend more on brands they hear advertised on podcasts with hosts or producers who are women compared to other podcasts, according to the report.

I’ve Had It and Causing a Scene join a slate of top rated female-focused programming at PodcastOne that includes the 2023 Webby Award nominated LadyGang and Baby Mamas No Drama, Off The Vine with Kaitlyn Bristowe, Gals on the Go, On Display with Melisa Gorga, and Coffee Convos. PodcastOne shows are available on PodcastOne, iTunes, Spotify, Amazon and wherever podcasts are heard.

About PodcastOne

PodcastOne is a leading advertiser-supported podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne (NASDAQ: LVO) in 2020, the two entities have subsequently teamed to create a new video podcast (Vodcast) network under the LiveOne umbrella. Amassing more than 2.48 billion downloads per year with 300+ episodes distributed per week across a stable of hundreds of top podcast programs, including influencer talent and television personalities such as Kaitlyn Bristowe, Steve Austin, Jordan Harbinger, Kail Lowry, Heather Dubrow, The LadyGang, Melissa Gorga, Teresa Guidice, Savannah Chrisley, and top-rated true crime shows including Bad Bad Thing, The Prosecutors, True Crime All the Time Unsolved, Court Junkie, A&E’s Cold Case Files and I Survived, American Nightmare and more. Its shows are distributed across its own platform as well as LiveOne’s owned-and-operated channels on mobile, mobile web, desktop and SmartTV’s. PodcastOne is the parent company of LaunchpadOne, an innovative self-serve platform developed to launch, host, distribute and monetize independent user-generated podcasts. PodcastOne is the brainchild of Radio Hall of Famer, Norm Pattiz, also the founder of Network Radio-giant, Westwood One.

About LiveOne, Inc.

Headquartered in Los Angeles, California, LiveOne, Inc. (NASDAQ: LVO) (the “Company”) is an award-winning, creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. The Company’s wholly-owned subsidiaries include Slacker Radio, a membership music streaming service, and PodcastOne, which generates more than 2.3 billion downloads per year, 350+ hours distributed weekly, and 14M+ monthly unique listeners. Nearly all new Tesla EVs sold in the U.S. come with a paid membership to LiveOne’s Slacker Radio (that now includes PodcastOne) which is paid by Tesla. As of March 31, 2023, the Company has accrued a paid and free ad-supported membership base of approximately 2.9 million**. The Company was awarded Best Live Moment by Digiday for its “Social Gloves” PPV Event, and has been a finalist for 8 more awards, including Best Live Event, Best Virtual Event, Best Overall Social Media Excellence, and Best Original Programming from Cynopsis and Digiday. As of February 9, 2023, the Company has streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, over 300 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company’s other wholly-owned subsidiaries include PPVOne, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, and LiveXLive. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire, and through OTT, STIRR, and XUMO. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and Twitter at @liveone.