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The Podcast Show 2022 arrives in London next week

Press Release · London, UK ·

The Podcast Show 2022 has today announced the final line-up at London’s Business Design Centre on 25 & 26 May.

With over 19 million podcast listeners in the UK and an expected advertising expenditure of £80 million in the next four years, the podcast industry is bigger than ever. Open to industry professionals, independent podcast creators, business leaders, emerging talent and fans alike, The Podcast Show 2022 will explore every aspect of the industry, from how to get paid to podcast and the secrets of sound design to Louis Theroux’s top interview tips.

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The Podcast Show 2022 is set to deliver a vibrant festival atmosphere where delegates can immerse themselves in the world of podcasting with inspirational content around every corner. Across two days, it will host over 350 speakers, 150 in-person panels, 120 industry brands, careers advice sessions and unrivalled networking opportunities. Delegates will hear from and get face-to-face time with the likes of Lead Partners Spotify and Amazon Music, plus Official Partners Acast, BBC Sounds, Global and YouTube.

This is a truly unmissable, international event with industry heavyweights from across the globe descending on London, including Wondery’s CEO Jen Sargent, Spotify’s Head of Talk Michael Mignano, Vox Media’s Ray Chao and Nishat Kurwa, Paradiso Media’s CEO Lorenzo Benedetti and Libsyn’s Rob Greenlee.

With just one week to go, Emilly Maitlis and Annie Macmanus are the latest be confirmed on the incredible roster of podcast talent speakers, including My Dad Wrote A Porno, Fearne Cotton, Annie Macmanus, Munroe Bergdorf, Mark Kermode & Simon Mayo, Nihal Arthanayake, Munroe Bergdorf, Gary Lineker, Jay Rayner, Elizabeth Day, Richard Herring and The Receipts.

This year’s inaugural guest curators are the award-winning My Dad Wrote A Porno trio, Alice Levine, Jamie Morton and James Cooper. Together, they have curated a special programme on 25th May.

In addition to the daytime activities, The Podcast Show 2022 have partnered with SJM Concerts to present The Podcast Show 2022 LIVE by night. From 23 - 29 May, the public can enjoy their favourite podcasts on stage in venues across London. Tickets for Changes with Annie Macmanus have just been announced, joining the likes of Happy Place with Fearne Cotton; _Kermode & Mayo’s Take; The Receipts; Elis James and John Robins; British Scandal with Alice Levine and Matt Forde; _Feel Better, Live More with Dr Rangan Chatterjee and Comfort Eating with Grace Dent.

The Podcast Show 2022 on 25 & 26 May will host a range of content to fit attendees at every stage in their careers, whether just starting out or seasoned professionals. Stages and sessions include:

Wednesday 25th May

The Origin Theatre, presented by Spotify

10am: Interview the Interviewer: Alice Levine with Louis Theroux and Emily Maitlis**

My Dad Wrote A Porno’s Alice Levine talks to legendary interviewers Theroux and Maitlis about their experience on the good and great they’ve had in conversation.

11am: Kermode & Mayo: In Conversation

Ben Bailey Smith talks to leading film critic Mark Kermode and iconic broadcaster Simon Mayo to discuss their brand-new Sony Music Entertainment podcast, Kermode & Mayo’s Take, and the secrets of their two-decade partnership in sound.

12pm: Finding Your Tribe with My Dad Wrote A Porno’s James Cooper and Bryony Gordon

Exploring the power of super specialist podcasts – how niche can you go? What does success look like? What is it that brings these incongruous podcasts together?

1pm: Spotify: The Evolution of Podcast Advertising with Sally Keane

Join to hear how Spotify is reimagining what’s possible for advertising through innovations such as Streaming Ad Insertion (SAI) and Spotify Audience Network.

2pm: The Indie Kids with My Dad Wrote A Porno’s James Cooper, No Such Thing As A Fish’s Dan Schreiber

        **and** **_Gal-Dem’s_** **CEO Mariel Richards**

        Hear from the original independent podcasters and some newbies trying to make it on their own.

3pm: Spotify: Changing The Game with The Rugby Pod

Hosts of the world’s number 1 rugby podcast Andy Goode, Big Jim Hamilton and Andy Rowe talk about their mission to change how the sport is consumed through the power of podcasting.

4pm:  The Story of Making My Dad Wrote A Porno a Household Name

From first airing in 2015 to live shows at the Sydney Opera House, Miranda Sawyer (The Observer’s audio critic) talks to the hosts about lessons learned along the way.

5pm:  Spotify: When Content is Life

Xavier Jernigan (Head of Cultural Partnerships) explores how to build a brand and use the podcasting platform to engage your community with F**ks Given hosts Florence Barway and Reed Amber and internet sensation ImAllexx.

The Amplify Theatre, presented by Amazon Music

10.15am: Going Global with Amazon Music and Wondery

In this session, dive deep into how Wondery and Amazon Music are reaching global audiences and creating localized content.

11.15am:  Too much information? with My Dad Wrote A Porno’s Jamie Morton

Explore what it is about this medium that has people sharing some of life’s most intimate moments with guests Dope Black Dad’s Marvyn Harrison, Griefcast’s Cariad Lloyd and You, Me and The Big C’s Lauren Mahon.

12.15pm: Supercharging Subscriptions: Driving New Revenues by Super-serving Podcast Audiences with

             **Sony Music Entertainment**

Hosted by Editor of PodNews James Cridland, hear from some of the industry’s leading global

companies and producers on how they are building new business models and engaging listeners in an

unprecedented way.

1.15pm: Who’s listening? Unlocking the UK podcast market

Join IAB UK and leading podcast players as they take a look at the trends, spend and listening habits that have shaped the podcast market since the start of the pandemic.

2.45pm: The Evidence: Why podcasts deserve a place on your media plan

Join IAB UK and experts from across the industry who share world-class case studies that everyone can learn from - helping your brand get the most out of podcasts

3.15pm: Amazon Music: Creating an investigative hit

Join Wondery, Tortoise and What’s The Story Sounds for a panel discussion on how to create an investigative hit.

4.15pm: Acast’s CEO Ross Adams + Guests Keynote

Ross Adams takes to the stage to dive into the biggest topics in podcasting and set out Acast’s vision for the future of podcasting. His keynote is followed by an in conversation with Fearne Cotton (Happy Place) & Gary Lineker (Goalhanger Productions)

5.15pm: Amazon Music: Representation in podcasting

From the LGBTQ+ community to creators of colour and women in podcasting, this session will delve into the need for diverse voices in podcasting.

Talking Podcasts Main Stage, presented by YouTube

9.30am: The Future of Podcasting with Podnews’ James Cridland

The inside scoop on the podcasting landscape around the world, how markets different and the macro industry view.

10.30am: Pressing 1,000,000

In conversation with the team behind PRESSED, the podcast with the biggest proportion of under 35 listeners on BBC Sounds.

11.30am: Reimagining Podcasts with Dolby Atmos

QCODE’s CSO Steve Wilson, Wondery’s CCO Marshall Lewy, and Earshot Founder and CEO Gaurav Choudhury discuss how to elevate immersive storytelling with thisinnovation.

12.30pm: When videogames meet podcasts and audio series with Ubisoft

From documentaries to fiction, let’s explore how Ubisoft ventured into the audio space with Audible and Paradiso.

1.30pm: Finding success on YouTube, a conversation with Rooster Teeth

Teeth The Roost is a leading podcast network that reaches millennial and Gen Z audiences across all platforms where they watch or listen to podcasts. In this session, we’ll discuss why and how they’ve leveraged YouTube and what they’ve learned along the way.

2.30pm: Fortunately: Fi & Jane in conversation with Annie Macmanus

Three broadcasting legends discuss the move from radio to podcasting, how the two formats vary and what they see as the transferable skills between the two.

3.30pm: Brands + Podcasting = Big Opportunity

Bringing together major commercial brands and platforms to mull over the power of podcasting for advertisers with James Chandler (IAB UK’s CMO), Darren Thompson (Director of Vertical Sales, Spotify UK) and Ruth Fitzsimons (Podfront)

4.30pm: Sound sounds: 7 secrets of immersive storytelling

Founder of Unedited (Coming In from the Cold, Dark Web, Peter 2.0) Bernard P Achampong shares his secrets, inspirations, and heroes of immersive podcast production.

Rise Up Stage, presented by Sony Music Entertainment

10.30am: Pages to Podcasts: How and Why Traditional Media Has Got the Podcast Habit

It seems no media brand is complete without its own podcast – Jane Garvey talks to John Prideux (Economist), Anna Whitehouse (Mother Pukka) and Callum Clark (Head of Marketing, Podcasts, Sony Music Entertainment) about why.

1.30pm: From Radio to Podcasts and Beyond with Shaun Keaveny & Matt Everitt

Shaun and Matt have been broadcasting together on BBC 6 Music for 15 years, but they’ve also been developing, producing and hosting podcasts - most recently The Line Up from Sony Music Entertainment UK. What’s worked? What didn’t? How can you best deliver music content? What have they learnt from their adventures so far?

3pm: Cooking Up A Host Read with Jay Rayner and Filippo Berio

Restaurant critic and host of Out To Lunch Jay Rayner will be joined on stage by olive oil giants Filippo Berio and an audio advertising expert. They’ll be cooking up delicious recipes live on-stage and chewing over what makes really good podcast advertising.

Brands Works in association with Campaign Magazine**

10am: Revealing the Podcast Advertising Market

Join presenters from leading podcast hosting, ad tech, ad buying and content creators that make podcast advertising a growing and vibrant side of the industry today.

11am:  Fresh Air’s Finding Your Format: Brand should not mean Bland

This fast paced and interactive session from Fresh Air Production demonstrates how bespoke creative concepts can help you stand out from the crowd.

12pm:  Global: Radio and podcasts working in partnership

An entertaining fireside chat exploring how the two can work in tandem to deliver multi-platform campaigns for advertisers with Radio X’s Johnny Vaughan, Chris Baughen (Head of Podcasts, Global) and Tony McAllister (Partnership Innovation Director, Global).

 Podfront: Why Ears Can’t Buy Brands**

         As advertising increases in podcasting, how can you cut through and build an emotional connection? 

3pm: Nielsen & Gracenote: In Car Entertainment

Discover how podcast search & discovery is influencing next generation entertainment experiences for passengers, and find out how the media industry can apply some learnings from the connected car user experience.

4pm: Mags Creative: Podcasts for purpose and storytelling with Meta, Puffin and Good Energy:

Explore three successful case studies of brands who bought their stories to life through podcasting and connected with listeners authentically.

The Studio Stage, in association with Acast

9.45am: From The Screen To Your Stereo: Podcasting The Best of Entertainment and Pop Culture

Join Acast as they chat to Jamie East, host of Previously On… and Hannah O’Connell from Shrine Podcasts alongside Mattie and Poodle from The Reality Gays podcast, as we chat the correlation between TV and audio, and how podcasting is the perfect accompaniment to entertainment and pop culture.

10.45am: In Conversation: Edith Bowman’s Soundtracking

The broadcaster shares all about her award-winning podcast. Every week, producers, directors and actors are invited to discuss the music that has influenced their life and film careers. Interviews are interwoven with guests’ chosen music and clips from their films to create an immersive show.

11.45am:  The Power of Podcasts with Global: How a spark of an idea ignites a new show with

Best Friend Therapy’s Elizabeth Day and Emma Reed Turrell

The pair discuss their new podcast, turning conversations into powerful podcasts and building

a community around a conversation.

12.45pm: How the most successful news podcasts cover the biggest stories in unique ways

My Dad Wrote A Porno’s Jamie Morton in conversation with Dino Sofos (Founder of Persephonica and Creator of BBC’s Brexitcast, Newscast and Americast), Nicole Jackson (Head of Audio at Guardian) and Basia Cummings (Tortoise Media).

1.45pm: Global: Empowering female voices in podcasting with LuAnna, Mother Pukka and Jenni Falconer:

This session will celebrate strong female voices in podcasting, explore how podcasting has empowered female voices and what the world can do next.

2.45pm:  In Conversation: Jonathan Wall (Director of BBC Sounds) and Anya Grundmann (NPR,

           **Senior Vice President for Programming and Audience Development)**

Discussing the importance of public service content in the podcast space, plus the synergies NPR and the BBC have in supporting new, diverse talent.

3.45pm: Keynote: Audioboom’s VP UK Content & Production, Mike Newman

The optimism of the US podcast market is a perfect match for the unique creative ecosystem of the UK audio market.

4.45pm: Acast: How To Get Paid To Podcast – From Bedroom to Arena

Sit down with panellists from the world of podcasting to discuss all the different ways you can get paid for your craft. Guests include RHLSTP’s Richard Herring, Real Life Ghost Stories’ Emma Ozenbrook, United Talent Agency’s Oren Rosenbaum and Dope Black Dad’s Marvyn Harrison.

Talking Podcasts - Stage 1, presented by YouTube

9.45am: 28ish Days Later: In Conversation

A discussion with the team behind BBC Radio 4’s intimate, bold and taboo-busting series 28-part podcast, exploring everything to do with the menstrual cycle.

10.45am: How we made… Guardian’s Comfort Eating with Grace Dent

Cathy Drysdale (Executive Producer), Nicole Jackson (Head of Audio, Guardian) and Richard Vine (Executive Editor for Advertising, Guardian) talk through how they made a hit, chart-topping branded podcast for Ocado.

11.15am: What’s Trending on YouTube?

Explore podcast related trends on YouTube; from why users are coming to YouTube in the first place, through to how Creators are using the platform to bring their podcasts to life in unique ways.

12.45pm: NFT’s The Future of Audio

Mike Walsh in conversation with Luke Franks (Host of Welcome to the Metaverse).

1.45pm: Touring Your Podcast 101: Hosted by Jake Leighton-Pope

All you need to know to take your podcast out of the studio and on the road, from venues and tickets to marketing and production.

2.45pm: Voiceworks’ The crowd go wild: How to make brilliant Sports audio

This session will explore what makes great sport audio (especially podcasts) and what the future of the industry looks like as it looks to engage a new, younger sport audience.

3.45pm: Audio-Technica: The Sound Design Masterclass

Nathan Freeman (BBC Radio 6 Music), Karla Patella (Sound Designer, Sweet Bobby) and Eloise Whitmore (Naked Productions) provide top post production trade secrets in mixing, scoring and building unique sonic identities.

4.45pm:  Making It With BBC Sounds Audio Lab

Hosted by Leanne Alie (Commissioning Producer, BBC Sounds Audio Lab), hear from podcasters on the BBC Sounds Audio Lab accelerator about their creative learnings; pivotal moments and on things they wish they’d known earlier.

Rise Up Stage, presented by Insanity Group

11.15am: In Conversation with Insanity Group CEO Andy Varley: The Changing Landscape of Podcasting

An in-depth discussion about the evolution of the podcast industry through the lens of the music business. Hosted by Sam Thompson, expect insight from someone at the forefront of the music industry for the past two decades.

12.45pm: Brand Partnerships within Podcasting

How do you create an authentic brand partnership that benefits both the brand and listener? Host Vick Hope explores this topic with Insanity’s Talent Director Issy Lloyd and COO Kirsty Williams

3.45pm: The Role Podcasting Plays in Politics with host Mehreen Baig and Dane Baptise and Grace Blakely

Politics-focused podcasts have reached an even-greater height in the past year. Are they key to politics at a wider lens? Join Grace Blakeley and Dane Baptiste as they unpack this question, hosted by Mehreen Baig.

Talking Podcasts - Stage 2, presented by YouTube

10am:   Deconstructing a scandal with the team behind Telegraph’s Bed of Lies

Join the team behind the two award-winning series as they discuss how they gained the trust of characters and found the balance sensitivity and a gripping structure.

11am: Podcasting Legal 101

Production lawyer at Klaris Alexia Bedat shares tips on how to keep yourself legally protected, including when contracts are needed, how to think about your IP, whether copyright or trademark registrations should be filed, why RSS feed control matters and how to avoid getting into trouble for what you say on your podcast.

12pm: What’s Really Holding Women Back From Starting Podcasts?

Join CEO of The Podcast Boutique Lynsay Gould for a conversation about what is really holding women back from starting podcasts and how to tackle them to get your podcast started.

2pm: How to create multiple points of entry to your podcast

Hear from Google Podcasts creator program lead Alexandra Blair as she examines case studies and shares tips straight from the program’s curriculum.

3pm: Stak: From filmmaker to podcaster with Chris Broad, Presenter of Abroad In Japan**

Joined by his co-host Pete Donaldson, Chris Broad explains how they turned popular Japan travel vlog into a successful, award-winning podcast. Social media strategies, branded episodes, and everything besides.

4pm: Building a community around the podcast with Crowd Network

Explore how to create a bond with your audience, plus the importance of an authentic, likeable host and the secret social media strategies behind some of the country’s biggest hits. Hosted by Crowd Network’s Creative Director Tom Fordyce, Joe Marler (The Joe Marler Show) and Laura Adlington (Go Love Yourself).

5pm: Vox Media: Identifying and Developing Franchises Rooted in Audio

Join General Manager of Audio Ray Chao and Executive Producer Nishat Kurwa for a conversation about how they’re building multi-platform podcast franchises and what they see as the key markers of success.

Talking Podcasts - Stage 3, presented by YouTube

10.15am: Mags Creative’s More than Money: Reasons to podcast beyond direct revenue

Partnership and Brand Lead Charlotte Newing discusses the tangential benefits of podcasts including networking, lead generation and personal branding with James Mitra host of 40 Minute Mentor.

10.45am: **Pod Bible Podcast LIVE

The team from Pod Bible bring their podcast to the live stage featuring conversations with podcasters about their shows, and the shows they love.

12.15pm: The Story Behind BBC’s _Gangster Podcast

Hear from the team who delivered the revelatory story and their tips on handling sensitive stories, maintaining series momentum and getting to the truth.

1.15pm: Everything in (podcast) moderation with Kinzen

Mark Little, CEO & Co-Founder of Kinzen, offers his predictions on the future of audio moderation – how can podcasters, platforms and advertisers protect audiences from threats like disinformation? And how will they balance safety with freedom of speech?

2.15pm: AudioUK: Routes Into Presenting

Award-winning broadcasters, including Brenda Birungi (aka Lady Unchained), discuss the different journeys that brought them behind the microphone and compare notes on presenting, juggling careers, and getting the best out of guests.

3.15pm: Case Study: How I Built an Audience from Scratch

Join two independent podcasters, The Breakup Monologues and Sleep Cove, to discover how they built significant audiences for their podcasts in completely different ways (without big budgets and brands).

4.15pm: Gal-Dem: The importance of an inclusive and representative podcast landscape

Sit down with the gal-dem podcasting team to understand the importance of authenticity vs tokenism and how to create a diverse media landscape through podcasting, moderated by Jamz Supernova.

5.15pm: Podcasts save the planet?

Hosts of Outrage & Optimism Tom Rivett-Carnac and Paul Dickenson join journalist and host of Sounds Like A Plan podcast Greg Cochrane to explore how they’ve created an essential weekly listen about climate change. Plus how we can harness the power of podcasts to impact real change and implement the solutions we urgently need.

Inner Circle

11.30am: Market comparison: Podcast advertising in the UK, Germany and US

Join Magellan AI and our partners in the UK and Germany for a discussion of key similarities and differences between podcast advertising markets in the US, Germany, and UK.

12.15pm: PODEO - Building out demand and supply in Blue Ocean markets

1.15pm: The Power of Paid Membership, presented by Patreon 

An insightful conversation with two Patreon podcasters on the power of paid membership and how it is the most accessible, effective way to develop a recurring revenue stream for podcasters.

3.15pm: Innovation in Podcast Advertising

An all-star tech panel look at the latest creative and media innovations in podcasting advertising - from ad insertion to programmatic & data-driven targeting. Panel includes Spotify’s Head of UK Publisher Partnerships Chelsea Bradbury and Acast’s Global Head of Automatic Advertising Michael Bayston

Thursday 26th May

The Origin Theatre, presented by Spotify

10am: Nihal Arthanayake: In Conversation

11am: Spotify Keynote: Reimagining the Future of Podcasting

Global Head of Talk Michael Mignano and Director of R&D (Talk Verticals) Maya Prohovnik discuss how Spotify is reimagining what’s possible in podcasting through their ever-evolving suite of tools for creators of all sizes. Spotify will showcase all of the exciting creation, engagement and monetization tools to support creators and take their storytelling to the next level.

12pm: My Honest Story

Exploring the no-filter medium of podcasting with Sangeeta Pillai (host of Masala Podcast and winner of Sound Up 2020, Spotify’s long-running programme supporting underrepresented voices in podcasting) and Munroe Bergdorf (activist and host of Spotify Original podcast, The Way We Are with Munroe Bergdorf).

1pm: Reaching Young Audiences with Spotify, featuring Cam and Chloe

Executive Producer Rhyanna Coleman & Creator Partnerships Manager Jonny Mounsor on the types of creators and content that resonate with young audiences. They’ll be chatting to Cam & Chloe about the success of their number 1 hit podcast, ‘TMI with Cam and Chloe’.

2pm: In Conversation with The Receipts

Hosts Tolani, Milena and Audrey explore their exclusive partnership with Spotify and how they’ve continued to use their podcast to grow their loyal fanbase.

3pm: How to Pitch… And Win

When it comes to pitching your new ideas, it’s the winning that counts. Find out how to crush the competition from our expert panel of top producers, sharing their pearls of wisdom.

4pm: Finding Calm in the Chaos of the Modern World with Niall Breslin

Host of globally popular podcasts Where Is My Mind? and Wake Up/Wind Down Niall Breslin discusses his own mental health struggles and how in a moment of clarity he decided to face these demons head on.

The Amplify Theatre, presented by Amazon Music

10.15am: Podcasts go Hollywood: The Growing love affair between Podcasts, Film and TV

From successful adaptations to hit companion series, film and TV companies are looking to podcasts as both a source of stories and a key marketing tool for their new releases. Join some of the industry’s top leaders as they discuss what this means for podcasting and where Hollywood’s headed next.

11.15am: The Power of Creative Collaboration:

Holly Bott (Managing Director, YMU Entertainment) in conversation with Giovanna Fletcher (Happy Mum, Happy Baby) and Gabby Logan (The Mid•Point). This panel will explore how the power of the podcast has unlocked new communities, how podcasts have given them an authentic platform to speak freely and the importance of podcast strategy as part of wider marketing and brand strategy.

12.15pm: Wondery Keynote: A Conversation with CEO Jen Sargent Jen Sargent explores how podcasts are changing how we listen, learn and connect. Moderated by Naomi

Mellor podcaster and founder of the International Women’s Podcast Awards.

1.15pm: Who’s listening? Unlocking the UK podcast market

Join IAB UK and leading podcast players as they take a look at the trends, spend and listening habits that have shaped the podcast market since the start of the pandemic.

2.45pm: The Evidence: Why podcasts deserve a place on your media plan

Join IAB UK and experts from across the industry who share world-class case studies that everyone can learn from - helping your brand get the most out of podcasts

2.45pm: Persephonica: Launching with a bang

Dino Sofos is joined by special guests Emily Maitlis and Jon Sopel to discuss the launch of his new production company, and the thinking behind their exciting partnership with Global. He’ll also share insights into working with Dua Lipa on her critically-acclaimed podcast series, At Your Service.

4.15pm: Amazon Music: Making time for your mind with Dr Rangan Chatterjee

In this session, Dr Rangan Chatterjee, host of Amazon Original podcast, Built To Thrive, will discuss the power of mindfulness and how the podcast industry can support listeners wellness. Moderated by Amazon Music’s Head of Podcasts Craig Strachan.

5.15pm: Expand Your Brand Reach with Podcast Advertising with Amazon Music

Join this session to hear the new ways podcast advertising can reach your audiences. This panel will discuss best practices on how to create authentic ads, why integrated podcast advertising is so successful, and how brands and podcasters can be flexible within fast-moving podcast and marketing landscapes.

Talking Podcasts Main Stage, presented by YouTube

9.30am: Tom Webster (Edison Research) on YouTube and podcasting

10.30am: Meeting Podcasting’s Next Major Challenges

Head of Business Development at BBC World Service, Adam Bowie has analysed radio and podcasts for more than twenty years. He will explore how the industry needs to prepare itself and adapt to meet these issues, from improved data and advertising attribution to consolidation and fragmentation.

11.30am: Not Another Mummy Brand with Black Mums Upfront

Founders of Black Mums Upfront invite audiences for a long-overdue chat and laugh about podcasting, mummy fails, bossing it in business, while exploring why they’re not your typical mummy brand.

12.30pm: How to talk as if no one is listening: Intimate podcasting with Brown Girls Do It Too

Joined by the hosts of What Is This Behaviour?, the award-winning Brown Girls Do It Too duo reveal what it was really like to tell everyone the finer details of their sex lives, plus talk about the art of first person journalism.

2.30pm: Twitter Spaces: How Bauer are bringing the joy of audio to Twitter

Discover how Bauer’s brands like Empire, Grazia and Heat are embracing Twitter Spaces’ audio product as a key part of their content strategy with Julia White (Twitter Content Partnerships Lead) and Lucie Cave (Chief Content Officer, Bauer).

3.30pm: Black, British, Loud & Proud

The last few years has seen a growing emergence of black British sports broadcasters, allowing a new voice in one of the most traditional forms of broadcasting. This session explores the journey, the ambition and the success.

Rise Up Stage, presented by Sony Music Entertainment

10.30am: A New Direction in Podcasting: Celebrating Under-Represented Talent

A panel discussion curated by award-winning non-profit A New Direction to announce their upcoming Creativity Works: Podcasting programme.

12pm: New Conspiracist: Finding Fun in Conspiracies Without Getting Cancelled

BAFTA-winning comedian Jolyon Rubinstein and Pulitzer Prize winning journalist James Ball, presenters of Sony Music Entertainment’s The New Conspiracist, investigate why conspiracy podcasts are currently so popular.

1.30pm: Ink to Ears: How Leading Print Journalists Are Making the Move to Podcasting

Discussing the opportunities to grab (and pitfalls to avoid) when transforming print stories into narrative podcasts. Hosted by Isis Thompson (Narrative Podcast Executive Producer, Sony Music Entertainment) and panellists Amy-Rose Spiegel (VICE & presenter of Power: Hugh Hefner) and Nicky Woolf (New Statesman and presenter of Audible’s Finding Q) and Dave Anderson (Narrative Producer, Sony Music Entertainment).

3pm: _Exactly. x F**ks Given: Moving Conversations from Social to Audio with Florence Given & Reed**


Florence Given’s Exactly. has been one of 2022’s podcast hits, featuring conversations that liberate, entertain, and engage their young audiences. Florence and Reed discuss how they are shifting the conversation from social to audio and the importance of complete authenticity in podcasting.

Brand Works in association with Campaign Magazine

11am: Global: The LEGO Group’s journey into podcasting with **At Your Leisure with Sue Perkins

Discover how by trusting one another, media owners, brands, agencies and podcasters can create something remarkable – and something loved by audiences.

12pm: Global: The new future for independent podcasters

Now Global has acquired Captivate, independent podcasters have access to the DAX programmatic advertising platform and Global Player. Founder of Captivate Mark Asquith talks to MD of Global Player James Hickman about the two companies working together to support independent podcasters and benefit advertisers

1pm: Adelicious: Audio – Anything is Possible

This panel will discuss why sound is so critical in podcast ads, from authentic host reads to the role of ad formats, long-form ads, brand audio stories and radio advertising vs podcast ads.

2pm: Nielsen: The Listen Landscape – Are You Listening?

With consumption ever on the rise, so too is ad spend. Join Acast and Nielsen as they reveal new international insights on the Listener Landscape and emphasise what makes podcasting such a prime potential platform for advertisers.

3pm: Mags Creative Branded Podcasts: Unlock audience growth

Discover the low hanging marketing fruit that all brands should be activating for their podcast. From organic activations to paid media, this session can help unlock the growth of branded podcasts.

The Studio Stage, in association with Acast

9.45am: Cultivating a Community with Clubhouse

Steph Simon, Head of Community & Creators, will discuss the importance of cultivating community alongside a Clubhouse creator Sophia May (co-founder of the Mental Health Awareness Club)

10.45am: Acast: Creating Worlds with Spoken Words

In conversation with fiction podcasters Rusty Quill, Acast discuss what it takes to create immersive experiences for listeners through the power of spoken word and clever sound design. It’ll provide an array of tips and tricks for up-and-coming creators who are interested in creating audio fiction.

11.45am: How Spooler Enables Real-Time Audio, Setting the New Pace of Podcasting

Audio industry veterans James O. Boggs (former head of Apple Podcasts) and Dan Benjamin (5by5 network, introduce Spooler’s next-generation audio publishing tools and demonstrate them live.

12.45pm: Fresh Air Production: Meet the Creator Brands

Go behind the scenes of ABB’s The Robot Podcast and WWF UK’s Call of the Wild. Join host Neil Cowling, engineer and pyrotechnician Fran Scott, and the brand teams to hear why brands making their own podcast is rewarding, fun, and ultimately makes brilliant business sense.

1.45pm: How to Build a Community Around Your Podcast, presented by Patreon

Hosted by European Editor-in-Chief Julian Brimmers, an insightful conversation with two Patreon podcasters on the power of building a community and how engaging with your audience can help you creatively and financially.

3.45pm: Global: Cutting through the noise with honest conversations with

            **Full Disclosure’s James O’Brien and Hunting Ghislane’s John Sweeney**

James O’Brien interviews renowned investigative journalist John Sweeney about fuelling honest

conversations with the freedom of commercial broadcasting and how Global was the perfect partner

4.45pm: Changing the charts: Women In Podcasting

In this exciting panel chat, join Acast to sit down with comedian and host of The Guilty Feminist,

Deborah Francis-White, Lorraine Candy and Trish Halpin from Postcards from Midlife and Adrienne Herbert from Power Hour.

Talking Podcasts - Stage 1, presented by YouTube

10.45am: A world in your ear with Guardian: Perfect podcast planning

As the audio space collides and advertisers work out what channels to invest in, hear from Guardian’s Director of Advertising and Director of Sales Guy Edmunds about new research looking into the relative effectiveness of podcast and radio advertising.

11.45am: How not to set up a production company

AudioUK MD Chloe Straw is joined by Bernard Achampong (Founder & Director, Unedited), Karen Pearson (CEO & Founder, Folded Wing), Leona Fensome (Founder, Inkslingers Media) and Stuart Morgan (Managing Director, Audio Always), to discuss the secrets of launching and running a successful audio production business.

12.45pm: It’s All In The Data: Are you a secret data geek? – Sponsored by Veritonic

Platform experts from the biggest global platforms reveal their analytics tips, for a better understanding of who’s listening and smart ways to grow audiences by understanding how to use data to build brands.

1.45pm: Get started with Podcasting on YouTube

In this session, learn the basics of getting podcasts onto YouTube and how to optimize channels for success with YouTube’s Strategic Partner Manager Stephanie Chan and Content Strategist Kristian Glenn.

2.45pm: Kate Cocker’s Presenter Coaching

Founder of The Presenter Coach and Co-Founder of Purposeful Podcasts, Kate gives tips on howto speak authentically on podcasts, even when reading from a script.

3.45pm: Audio Technica: The Sound Design Masterclass

Nathan Freeman (BBC Radio 6 Music), Karla Patella (Sound Designer, Sweet Bobby) and Eloise Whitmore (Naked Productions) provide top post production trade secrets in mixing, scoring and building unique sonic identities. –

4.45pm:  Making It With BBC Sounds Audio Lab

Hosted by Leanne Alie (Commissioning Producer, BBC Sounds Audio Lab), hear from podcasters on the BBC Sounds Audio Lab accelerator about their creative learnings; pivotal moments and on things they wish they’d known earlier.

Rise Up Stage, presented by Insanity Group

11.15am: Made By Mammas & Don’t Tell Your Mum: Building a parenting community

Hosted by presenter Chris Bavin, Made By Mammas host Zoe Hardman & Georgia Dayton and Don’t Tell Mum’s Al Ferguson dive into how to reach parenting audiences and create conversations that resonate.

12.45pm: Help I Sexted My Boss: Translating a friendship to a co-host and business partner

How do you turn a friendship into a thriving, hilarious podcast franchise? Join the conversation, Hosted by Will Njovu, with podcast Hosts Jordan North & William Hanson.

2.15pm: Hunsnet & Ki & Dee: Converting a social following into a podcast audience

So you’ve got loads of followers on Instagram – now how do you carry both your audience and brand to a podcast format? Hear from the Founder of Hunsnet (Gareth Howells) and Ki & Dee (Chiara Hunter & Diana Vickers) on how they took on the challenge.

3.45pm: Let’s Get Real About Podcast PR: How to Really Promote Your Podcast with Alex Sutton**

The ever-present challenge to a podcaster – how do you get the word out? In a choice between press releases, platform promotion or old-fashioned word-of-mouth, hear from podcast PR specialist Alex Sutton about how to crack the code.

Talking Podcasts - Stage 2, presented by YouTube

10am: Innovation in Podcasting with Accordion and Another Slice

11am: Effectively Growing Your Podcast Audience with The Listener Acquisition Flow

Captivate’s Managing Director Mark Asquith gets to the heart of why your podcast marketing isn’t working and provides actionable changes that you can implement right away.

12pm: Masterclass in Storytelling with Vespucci

Explore the differences between written long-form journalism and narrative non-fiction audio; storyboarding processes and best-practices for creating a compelling limited-run series.

1pm: Saturn Returns with Caggie Dunlop: Building a brand and believing in your ideas

Eleanor Halls (Associate Culture Editor and Music Editor, Telegraph) will be speaking to Caggie Dunlop about how to bring calm and clarity during times of astrological transition and remind you that you are not alone.

2pm: The Deals Shaping the Podcast Industry

A peak behind the podcast deal-making curtain with Michaella Hallam (Fresh Air Production), Steve Wilson (QCode), Alex Bewley (WME), Jon Teague (Stak) and Alexia Bedat (Klaris). Learn more about how deals are being structured across the podcast industry, emerging trends, and what increasing partnerships may look like in the years to come.

3pm: Meet The Commissioners: Rhian Roberts (Commissioning Editor for Digital and Podcasts on

        Radio 3, 4 and 4 Extra) and Rachel Simpson (Creative Lead Spotify) 

4pm: Facing the Music: Why Is It So Hard To Use Music in Podcasts?

Lawyer Alexia Bedat and Melissa Locker and Ian Wheeler, founders of music podcast company Nevermind Locker, will discuss the trials and tribulations of trying to make music-forward shows and why it is – and sometimes is not – worth the effort.

5pm: The Age of Podcasting Advertising – Are You Ready?

In this session, Sharon Taylor, SVP Podcast Strategy and Product Operations, Triton Digital will share what to expect in the new age of podcasting – and what it ultimately means for podcasters. Come for a walk-through podcast advertising’s past, present and future.

Talking Podcasts - Stage 3, presented by YouTube

10.15am: Short Form Podcasts, sponsored by

There’s a new trend for short for bitesize shows, designed for a regular quick fix. Nicky Birch (BBC), Andrew Davies (ABC), Rowan Collinson (Global) and Olly Mann discuss the challenges, benefits and revenue opportunities of short-form audio.

11.15am: RedHanded: How we created a global hit podcast and built a thriving business

12.15pm: Podcasting doesn’t mean audio! The revolution will be visualised

How does the audio industry keep up with a 360 approach to podcasting, and how important will it be to creators, listeners, sponsors and brands to have visual available?

1.15pm: Brand Podcasting: How companies are building audiences, thought leadership and brand affinity

             **with audio in 2022**

2.15pm: Growth for all Podcasts with Bobby Temps

3.15pm: Running a production company outside London

Mike Carr, CEO of Manchester’s Crowd Network and Pascal Hughes from Bristol-based Noiser Podcasts discuss the challenges and advantages of growing a podcast network outside of the capital.

Inner Circle

10am: Audible: Audio Drama: Fresh Voices, Big Talent, New Tech

This panel Hosted by Audible UK will look at the exciting future for Audio Drama in our podcast industry from new talent, the intersection with TV and film, and tech innovation.

11.15am: 700 Million Downloads and Counting

True Crime Experts, Tenderfoot TV Dives Into Launching a Renowned Independent Podcast Company, and Expanding Into International Markets

12.30pm: Podcast and Music

The panel will shine a light on some of these complexities and opportunities by discussing what the podcast industry wants from the music industry and what the music industry wants from the podcast industry.

1.15pm: The making of Ukrainecast

From idea to BBC Sounds podcast in less than 48 hours, hosts Victoria Derbyshire and Gabriel Gatehouse with Jonathan Aspinwall (Senior News Editor) share a behind-the-scenes reveal of this BBC News production exploring the fast-moving conflict.

2.15pm: Radio 4 Extra and BBC Sounds’ Podcast Radio Hour at The Podcast Show

Laura Grimshaw and Chris Pearson present a special edition from the festival with an essential show round-up, a panel of podcasting guests, and their recommendations.

3.45pm: Behind The Coming Storm: America, QAnon and the plot to break reality

Reporter and Host Gabriel Gatehouse and Daniel Clarke (Factual Commissioning Editor, Radio 4) share their journey to explore the dark undergrowth of modern America and discuss the power of podcasting in investigative journalism.

4.30pm: How to market your podcast to Generation Z 

In this session, learn how to reach the youngest and most influential consumer group in podcasting through popular social media platforms such as Tik Tok and Instagram, and how to position your brand in a way that puts you at the forefront of their tech-savvy fingertips.

The latest schedule is now available via

The Podcast Show 2022 LIVE

The Podcast Show 2022 organisers have partnered with SJM Concerts to present The Podcast Show 2022 LIVE by night.

From 23 - 29 May, the public can enjoy their favourite podcasts in venues across London as part of a week-long series of live events.

With tickets for The Receipts; Kermode & Mayo’s Take; PRESSED with Mariam & Adeola, RedHanded and Elis James and John Robins already sold out, there are now final tickets remaining for:

  • British Scandal with Alice Levine and Matt Forde - Monday 23rd May at Islington Assembly Hall

  • Feel Better, Live More with Dr Rangan Chatterjee - Tuesday 24th May at Islington Assembly Hall

  • **Changes with Annie Macmanus - Tuesday 24th May at London’s Business Design Centre

  • Fearne Cotton’s Happy Place with special guest Sara Cox - Wednesday 25th May at Islington Assembly Hall

  • Comfort Eating with Grace Dent with special guest Jamie Laing - Wednesday 25th May at London’s Business Design Centre

  • Exactly. with Florence Given - Thursday 26th May at London’s Business Design Centre

  • The Rick Shiels Golf Show - Saturday 28th May at Islington Assembly Hall

Tickets for The Podcast Show 2022’s LIVE are available now via

Website / Instagram / Facebook / Twitter


Images available here

About The Podcast Show 2022

The Podcast Show 2022 is a first-of-its-kind event for the global podcast community, running 25-26th May at The Business Design Centre, London. Tickets are strictly limited and available at

By day, the show will welcome industry pros, independent podcast creators and business leaders to masterclasses, workshops, pop-up stages, special guest appearances and over 120 global brands. By night, The Podcast Show LIVE will take over London for 7 nights of live podcast shows across Islington, making this the biggest festival of its kind.

The Podcast Show 2022 is brought to you by AV Media & Events Limited, a company led by Jason Carter & Tim Etchells, two of the UK’s foremost events directors, both with a longstanding track record of delivering world-class, landmark festivals and events in the UK and internationally.

About Jason CarterJason Carter’s career in the live events sector spans roles including Head of Events for all BBC Radio, where he created and executed flagship shows including Radio 1's Big Weekend, BBC 6Music Festival, 1Xtra Live and Radio 1's Teen Awards, through to being appointed director at Amazon Prime Events. Jason played a pivotal part in the London 2012 Cultural Olympiad as Festival Director for Radio 1's Hackney Weekend attended by 100,000+ people, and also led the delivery of Radio 1’s Coldplay, One Direction and Katy Perry shows as part of the Glasgow Commonwealth Games in 2014. Outside of events, Jason is a Trustee and also Chair of The Creative Advisory Board for Help Musicians UK, and is additionally responsible for creating the UK’s largest new music platform, BBC Introducing, in 2007. Jason is Event Director for the BBC Music Introducing LIVE festival currently held in Tobacco Dock, London.

About Tim Etchells Tim Etchells has spent the last 30 years creating and launching over 50 new events and exhibitions around the world. The Podcast Show will be the 10th Show that Tim has launched at The Business Design Centre. Tim has been behind delivering household-name events, globally, including Top Gear Live, The Television Show, London Fashion Week, BBC Countryfile Live, and the BBC Good Food Show and BBC Countryfile Live and in 2017, he was awarded the Lifetime Achievement award by the UK’s Association of Event Organisers. Tim also has an unrivalled reputation for delivering worldwide events in the art sector, including the Hong Kong International Art Fair, Sydney Contemporary, Taipei Dangdai and Art SG.

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

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