Coleman Insights: 81% of US Podcast Listeners Would be Interested in Curated Podcast Programming on the Radio

Podcast Radio, an innovative new 24/7 spoken-word radio format adapting podcast content into a radio-friendly listening experience, shared results today of a study commissioned by Podcast Radio and conducted by Coleman Insights indicating that 81% of respondents would be very likely or somewhat likely to listen to a radio station that broadcasts curated podcasting content.

A description of Podcast Radio was tested via Coleman Insights’ Pod Predictor service. The appeal and listener likelihood based on a description of Podcast Radio was measured among a panel of 500 18-64-year-old podcast consumers in the United States.

Coleman Insights’ Pod Predictor study revealed that the Podcast Radio concept has broad, positive appeal across U.S. podcast consumers in geographic regions across the country with 25% saying they “Love it” and 28% saying they “Like it a lot”.

Gerry Edwards, Founder and Chief Executive Officer, Podcast Radio., said: “Podcast Radio can help radio effectively play offense to the rise of podcasts as an in-vehicle, in-home and mobile entertainment choice. This new data reinforces that strong, engaging, spoken word content continues to evolve in exciting ways to meet the needs of U.S. listeners. That can enable radio to remain competitive and provide an attractive alternative for radio stations and radio groups.”

Gary Krantz, Founder and CEO, KMG Networks, noted: “Podcast Radio’s curated, customized, and localized podcast programming on the radio presents a tremendous opportunity for the radio industry and podcasters. The Coleman Insights study reinforces what we are experiencing in the first U.S. markets to introduce Podcast Radio: Podcast Radio is an innovative and highly appealing new option for spoken-word radio programming in the U.S. – and an idea whose time has come.”

AJ Lurie, Vice President/Market Manager, Beasley Media Group-Southwest Florida, a Podcast Radio affiliate, commented: “Listeners are enthusiastic about getting high engagement podcasting content on their local radio stations – and that presents a premium opportunity for advertisers. In just a short time airing the Podcast Radio format on our stations, we have already started selling local programming and we are excited to see continued revenues and growth.”

Last month, Beasley Media Group partnered with Podcast Radio and KMG Networks to unveil the new podcast multiplatform radio format in four regions across the company. The format is now available to listeners via broadcast in multiple regions on Beasley stations, including:

• Detroit: 93.5 FM and WCSX-94.7 HD2
• Tampa: 1010 WJBR-AM (formerly WHFS-AM), WRBQ-HD2 and 92.1 and 103.1
• Charlotte: 94.7 FM and WSOC-HD3
• Ft. Myers / Naples: Translators 96.5 FM, 101.5 FM & 105.1 FM and WXKB-HD2

In addition, fans of spoken word content are also able to stream Beasley’s first four custom Podcast Radio stations and discover new podcasts via the PodcastRadioUS.com website. Each region’s podcast content is supported with localized imaging, promos, and ID’s.

Podcast Radio programming features live “Podjocks”, including former KROQ-FM (Los Angeles) Personality and Legendary Radio Hall of Famer Gene “Bean” Baxter. The format showcases the very best produced and popular podcasts from the U.S. and around the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more.

Podcast Radio is available as a 24/7 format or as programming “blocks” that can run throughout the week. It is available now to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media handles network advertising sales for Podcast Radio.

For more information or to get Podcast Radio for your station, contact Gary Krantz, KMG Networks, for Podcast Radio at: gkrantz@krantzmediagroup.com or at 646.573.6800. Krantz will also be at the 2023 NAB Show New York on Tuesday, October 24tht - October 26th at the Javits Center in New York.

You can listen to Podcast Radio here.

About Podcast Radio

Podcast Radio is an innovative new 24/7 speech format adapting podcast content into a radio-friendly listening experience. It was set up in the UK in 2020 where it broadcasts online, via smart speakers and DAB radio. The company’s mission is to use the familiarity and trust people have in radio to help listeners discover and choose podcasts from the millions available.