Podcast Radio to launch cinema campaign in new partnership with Digital Cinema Media

Podcast Radio has partnered with Digital Cinema Media (DCM), the market leader in cinema advertising, to run a cinema campaign promoting the profile of the station to thousands of cinemagoers across the UK.

The 30-second spot will run throughout the summer and autumn across DCM’s estate at Cineworld, Curzon, Odeon, Picturehouse and Vue cinemas nationwide.

The black and white animated ad highlights the overwhelming choice of podcasts available and how Podcast Radio can help people choose the best.

Over a percussive backing track, a voiceover says: “Two million podcasts, 52 million episodes, one radio station. Discover the world’s best podcasts. Podcast Radio.” Among the voices of podcasters featured in the ad is Hollywood star Alan Alda as his Clear + Vivid podcast series is scheduled on the station.

The ad was created and made by award-winning production agency Contented. It was produced by Amy Brown, edited by Matt Ashmore and written by Tash Wright. As part of the partnership, OAF (On A Friday), hosted by DCM’s Content Business Director, Tom Linay, will also be making its debut on the Podcast Radio platform. The popular weekly podcast sees Tom and his friend Dan Smee discuss the latest upcoming movie and music releases.

Gerry Edwards, CEO of Podcast Radio, says: “We’re thrilled with the impact the ad will have in a dark cinema. Our new partnership with DCM will allow us to raise the profile of Podcast Radio among cinema audiences throughout the UK and encourage more people to listen online, via smartspeakers or on DAB in London, Manchester, Glasgow and Birmingham.”

Karen Stacey, CEO of DCM says: “Cinema offers a powerful environment where audiences are relaxed and captivated with no distractions, which ensures maximum engagement. Our audiences value experiences and love entertainment content, which is exactly what Podcast Radio offers. We’re delighted to support this partnership.”

Podcast Radio is the world’s first radio station devoted to playing and talking about podcasts 24/7. It is growing in popularity both here and internationally as a way of helping people discover and sample new podcasts from the millions of choices available. It has been on the air for 18 months now and is set to expand soon.

About Digital Cinema Media:

Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing almost 3,500 screens at over 500 sites for advertisers. DCM sells 80.1% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Picturehouse, Curzon, many other leading independent cinemas and HIDEAWAY Cinema, its first outdoor cinema partner. The power of cinema is its ability to reach and engage audiences with no distractions. The biggest screen, the best sound and impactful content means cinemagoers are engaged and ready to be told stories, so brands have an unrivalled opportunity to entertain and connect with them. In the last few years, cinema advertising has also become easier to plan and buy, becoming more flexible and even more affordable, with shorter production lead times and improved sound and picture quality.