Podcast Nation Partners with Confetti Cannon to Lead Ad Sales for SAPPHIRA
Podcast Nation has partnered with Confetti Cannon, the LGBTQ+ podcast network from Producer Entertainment Group (PEG), for exclusive advertising sales representation of SAPPHIRA, the video-first interview podcast hosted by drag superstar Sapphira Cristál, runner-up and Miss Congeniality of RuPaul’s Drag Race Season 16.
SAPPHIRA brings Sapphira’s signature charisma, humor, and candid storytelling to long-form conversations with an eclectic lineup of guests spanning entertainment, comedy, drag, and culture.
Since launching just eight weeks ago, the video-first series has already surpassed half a million views on YouTube and continues to build momentum across platforms. Released on all major podcast platforms including Spotify Video, Apple Video, and YouTube, SAPPHIRA delivers a multi-platform experience designed for today’s video-first audience.
Under the partnership, Podcast Nation exclusively represents advertising sales for the show, connecting brands with SAPPHIRA’s highly engaged and growing audience across both audio and video.
“We’re thrilled to partner with Confetti Cannon and the incredible team at Producer Entertainment Group on SAPPHIRA,” said Clio de la Llave, Co-Founder of Podcast Nation. “Sapphira has built a deeply loyal fanbase through her authenticity, artistry, and undeniable star power. The show is a perfect example of how creators are building meaningful communities through both audio and video, and we’re excited to help bring innovative brand partners into that ecosystem.”
The partnership further expands Podcast Nation’s relationship with Producer Entertainment Group and Confetti Cannon while strengthening its roster of creator-led shows across entertainment, culture, and lifestyle.
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About Podcast Nation
Podcast Nation is a creator-first podcast network dedicated to helping creators grow sustainable businesses without sacrificing ownership or creative control. By combining deep digital expertise with customized monetization, production, and audience growth strategies, Podcast Nation helps creators reach audiences across podcasting, social media, video, and beyond.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.