AdLarge Publishes 2021 Podcast Buying Guide
AdLarge has released the highly-anticipated 2021 Podcast Buying Guide V4.0, featuring essential information on the rapid evolution of the marketplace including the latest resources and tools for measurement, analysis, and attribution available today. While similar to the first three guides by remaining simple to follow and understand, the fourth edition goes beyond the basics of buying and delves into the specifics behind content selection, measurement efficacy, and targeted delivery.
“As more buyers continue to experience the unmatched ROI of podcast advertising, we recognized the opportunity to provide guidance and context to the quickly evolving landscape of attribution, measurement, and delivery,” commented Ilwira Marciszek, AdLarge Senior VP, Head of Revenue Operations & Digital Sales. “The unprecedented growth we are witnessing today is a true testament to the power of podcasting.“
Cathy Csukas, AdLarge Co-CEO added, “Working with a broad range of shows and clients has uniquely positioned AdLarge as an authentic resource to buyers. Our spectrum of knowledge has enabled us to gain a comprehensive understanding of the marketplace, which we’ve outlined in this playbook. Our goal is to provide everyone with the tools to make the most informed advertising decisions possible. The substantial increase year-over-year in advertiser spend has proven the audience is attentive, engaged, and ready to take action.”
The 2021 Podcast Buying Guide V4.0 from AdLarge is divided into four sections:
Evaluating: Evaluating media to form solid content partnerships
Effectiveness: How to build an effective and measurable campaign
Efficiency: Level up with efficiency and scale
Expertise: Experts answer frequently asked questions
The 2021 Podcast Buying Guide V4.0 can be downloaded by clicking here.
AdLarge Media is the leading independent audio ad sales network in the industry specializing in lifestyle-driven audio environments across podcasts, streaming, AM/FM, and on-demand. The diverse portfolio at AdLarge reaches 207 million weekly listeners across 5,000 radio stations and generates over 70 million downloads per month across digital platforms. Since starting in 2011, AdLarge founders Cathy Csukas and Gary Schonfeld have overseen significant expansion, which led to the creation of their digital portfolio, cabana. AdLarge has a presence across the country - team up with them from anywhere at adlarge.com.
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