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Guga Mafra, Brazilian podcaster, releases How To Be A Rockstar, a podbook with a lot of rock, pop and crushes

PRESS RELEASE — December 5, 2019

A romantic and autobiographical comedy to listen. How to be a Rockstar is a new audio content format in ten-chapter story about a teenager in the 90s who thought he could solve all the problems being a rockstar. It is Guga Mafra’s own story and he talks to his 15-year old son, Eric Mafra about it in the podbook. "I wanted to create something like a TV series to be listened. Something like ‘How I Met Your Mother’ and ‘The Wonder Years’”, said the author.

Guga Mafra is the host of Gugacast, a podcast talk show - always figuring in the top 10 most listened podcasts in Brazil, with more than 70.000 downloads per episode. The podbook was produced by his audio production company Parasol Storytelling and is available exclusively at Storytel, a Swedish subscription-based audiotainment platform, present in 18 other countries, that had just arrived in Brazil.

The podbook became the most listened title in the platform locally. "It is already one of our most popular titles since the launch in Brazil. It’s a new storytelling format and the audience is so engaged”, said André Palme, Country Manager of Storytel Brazil.

“We’re getting good feedbacks from the audience. They’re binge listening to it, loving the experience. A lot of them had never listened to an audiobook before, but they were encouraged by the prefix ”pod" on the title," said Guga Mafra.

How To Be a Rockstar will be released as a regular book in 2020. Guga Mafra and Storytel are already preparing new podbooks for the next year. “The next one is non-fiction. We can also have documentaries and different forms of storytelling. There’s a lot to explore in the new format, and the users are willing to pay for that, as they pay for a book, making audio productions less dependent on advertising”.

Brazil is considered a priority marketing for most audio platforms with 120 million internet users, 40% of which have already listened to podcasts at least once (IBOPE).

More Information: (podbooks’website)

About Guga Mafra

Guga Mafra is a podcaster, producer, and entrepreneur. He is the host of Gugacast, one of the most famous Brazilian podcasts, a talk show averaging 70 thousand downloads per episode. Through his investment company Snakebite IPM he is partner of Parasol Storytelling, a production house, Plisskën Media, a branded content agency and Wollo, a marketplace for creators.

About Storytel

Founded in 2005, Storytel is the leader in streaming subscription in Sweden, reaching the milestone of 1 million subscribers globally in August 2019, and offers consumers audio entertainment content such as audiobooks, podcasts, series and Original content, as well as e- books. In 2018, the company produced 5000 titles in 17 languages. Its mission is to make the world a more empathetic and creative place with great stories to be shared and enjoyed anytime, anywhere by anyone. Brazil is the 19th country in which the company is present. Local content is produced in Portuguese by a specialized team, with strong human curation, in different formats and different genres.

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions. Press releases can be sent to

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