MuxIP launches Pod FAST TV platform for podcasters, vodcasters
MuxIP, a leading provider of automated solutions for ad-supported streaming, today announced the launch of its Pod FAST TV product, which will enable global streaming distribution of vodcast and podcast content targeting major FAST channel platforms, including LG Channels, Pluto TV, Roku, Samsung TV Plus, and Tubi. MuxIP made the announcement at the Podcast Movement conference in Denver, along with PodcastOne TV, which is a new linear FAST channel powered by FASTHub for Pod FAST TV, launching this summer.
MuxIP also announced a partnership with AVC Group, a global integrator and distributor of audio, radio and vision products, to deliver FASTHub for Pod FAST TV to its roster of content creation clients across Australia, New Zealand, Middle East, North Africa, India, and the Pacific Islands. AVC Group has already created in-studio video streaming capabilities for many of its radio clients, and is poised to enable greater revenue realization for station groups and their on-air personalities.
The podcast industry, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, will grow to $4 billion by 2024. According to Omdia, global FAST revenues will rise to $12 billion by 2027. MuxIP’s Pod FAST TV format enables podcasters/vodcasters to expand audiences and advertiser support beyond audio-only formats and deliver live capabilities for higher CPMs and higher engagement.
PodcastOne TV is the first live FAST channel for podcasters, enabling podcasters to distribute live interactive engagement targeting the major streaming platforms and Smart TV OEMs, including Amazon Freevee, PlutoTV, Samsung TV Plus, Roku, TCL, Samsung TV Plus, and Tubi. PodcastOne’s roster of award-winning podcasts includes The Adam Carolla Podcast, Nappy Boy Radio with T-Pain, and People’s Choice Award-nominated Off the Vine with Kaitlyn Bristowe.
“The value of podcasting and vodcasting is incremental, as niche programming on all devices grows, and FAST is on a similar growth trajectory,” said Tom Link, founder and CEO of MuxIP. “We see FASTHub for Pod FAST TV as an essential element in digital distribution for today’s talent market.”
MuxIP has gained renown in the FAST industry for its innovations in being the first to deliver FAST channels into broadcast and broadcast channels into FAST, as demonstrated earlier this year. The company also announced the first live FAST channel deployments in 2022.
“The FAST channel market is a natural growth extension for our award-winning podcast talent, and provides an even wider audience for viewers, listeners, and advertisers,” said Kit Gray, president of PodcastOne. “Vodcasting has been growing steadily in the past few years, and FAST is an obvious distribution outlet.”
Radio broadcasters have expanded into podcasting and vodcasting in recent years, and Spotify has worked to transition radio broadcasts into podcasts.
“As radio expands its streaming capabilities to also include a vision component, the FASTHub for Pod FAST TV product will deliver an entirely new platform for station groups, stations, and talent to extend their brands in powerful new ways,” said Simon Jackson, CEO of AVC Group. “The ability to deliver live and on-demand vodcasts into FAST is a programmer’s dream.”
About LiveOne, Inc.
Headquartered in Los Angeles, California, LiveOne, Inc. (NASDAQ: LVO) (the “Company”) is an award-winning, creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. The Company’s wholly-owned subsidiaries include Slacker Radio, a membership music streaming service, and PodcastOne, which generates more than 2.3 billion downloads per year, 350+ hours distributed weekly, and 14M+ monthly unique listeners. Nearly all new Tesla EVs sold in the U.S. come with a paid membership to LiveOne’s Slacker Radio (that now includes PodcastOne) which is paid by Tesla. As of June 26, 2023, the Company has accrued a paid and free ad-supported membership base of approximately 3.1 million, including over 2.2 million paid members*. The Company was awarded Best Live Moment by Digiday for its “Social Gloves” PPV Event, and has been a finalist for 8 more awards, including Best Live Event, Best Virtual Event, Best Overall Social Media Excellence, and Best Original Programming from Cynopsis and Digiday. As of February 9, 2023, the Company has streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, over 300 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company’s other wholly-owned subsidiaries include PPVOne, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, and LiveXLive, and the Company’s other majority-owned subsidiaries are Drumify and Splitmind. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire, and through OTT, STIRR, and XUMO. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and Twitter at @liveone.
About AVC Group
AVC Group is an integrator of innovative solutions for broadcasters. Based in Auckland, New Zealand, the company serves customers from Australia, India, Middle East, North Africa, and the Pacific Islands. AVC Group distributes audio and video equipment from the likes of Telos, Omnia, Axia, and Yellowtec, as well as software products from Broadcast Bionics, WideOrbit, Music Master and Stirlitz Media. AVC Group’s mission is about 360° audience engagement. For more information, visit http://www.avc-group.net.
MuxIP is a global leader in powering the rapidly growing TV business model centered on Free Ad-Supported Streaming Television (FAST). The company’s patented, cloud-based SaaS technology offers intuitive and powerful tools that allow content owners and media companies to create, monetize and distribute FAST linear channels on the leading distribution platforms. MuxIP’s patented solutions seamlessly automate every facet of ad-supported streaming by simplifying content preparation, channel scheduling, live event streaming and all of the core components of dynamic video advertising while enabling best-in-class monetization and distribution. Connect with MuxIP on LinkedIn, Facebook, Twitter and at MuxIP.com.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.