Platform Media Appoints Jodie Miles as Commercial Director to Fuel Revenue Growth Amid Rapid Expansion

Platform Media has appointed Channel 4’s Jodie Miles as Commercial Director, a newly created role to strengthen the company’s commercial offering as it continues to expand TV and digital slate.

Miles joins Platform Media from Channel 4, where she served as Senior Lead within Partner Lab, Channel 4 Sales’ creative partnerships division, here she led the Partnerships Sales team, delivering innovative, high-impact campaigns with the mission of connecting brands with culture across Branded Entertainment, TV, Streaming, and Sponsorship.

Jodie will head up Platform Media’s Partnerships team, who create award-winning podcast partnerships and branded entertainment campaigns, bringing together the world’s biggest brands with globally recognisable talent.

Jodie will play a pivotal role in supporting Platform Media’s ongoing expansion into original IP, including three new digital first shows due to be announced this month and building on the company’s reputation in TV through productions such as Rivals: The Official Podcast and The Traitors: Uncloaked.

During her 5 year tenure at Channel 4, Jodie worked with leading brands such as Tesco Mobile, TUI, Boots, Laithwaites, Vinted, KFC, e.l.f. Cosmetics, Mars, and Unilever. Working closely with Digital Commissioning and top production companies across the UK to create repeatable editorial formats and creative brand partnerships.

Notable recent campaigns under her leadership included Tesco Mobile: The Great British Phone Swap, Laithwaites: Wine Then Dine, award-winning series Vinted: Second-Hand Showdown and Second-Hand Style-Up and [E.ON](http://e.on) Next: Secret Life of 5 Year Olds.**

Miles brings 13 years of experience, spanning agency and creative sales roles at EssenceMediacom, Kyra TV, and Mindshare.

Commenting on the new hire, Ali Griffin, Chief Commercial Officer at Platform Media said:

“We’re thrilled to welcome Jodie to the growing Platform Media commercial team. I’ve long admired her work at Channel 4, and some of the industry leading partnerships she has been responsible for. Her expertise in creative partnerships and revenue growth will be invaluable as we continue to expand and innovate.”

Jodie Miles added:

“I’m excited to have joined Platform Media and build on the incredible work already happening across the business. What makes this company so refreshing is the unique way it’s flipping the traditional model on its head by starting digital-first with the opportunity to expand into TV, not the other way around. It’s a future-facing, audience first approach that reflects where the world of content and entertainment is headed. I can’t wait to get stuck in, shape this next phase, and create bold, innovative partnerships for brands and talent.”

Jodie’s appointment underscores Platform Media’s commitment to expanding its industry-leading commercial arm.