PEDESTRIAN.TV launches daily news podcast in a Spotify exclusive
PEDESTRIAN.TV, Australia’s largest youth-focused site, today launched PEDESTRIAN DAILY, a daily news podcast in an exclusive partnership with Spotify.
Running Monday to Friday, PEDESTRIAN DAILY will give a voice to the headlines dominating PEDESTRIAN.TV in entertainment, music, sport, style, and politics in PEDESTRIAN.TV’s uniquely fearless approach to coverage.
Hosted by writer, comedian, PEDESTRIAN.TV alumni and self proclaimed “new king of the airwaves” Louis Hanson, the 5-minute daily news show will hit young Aussie listeners with the local news they care about on their morning commute (or from their lounge room, for WFHers).
James McManus, Creative Director of Pedestrian Group, says: “"We are excited to convert PEDESTRIAN.TV’s eyeball-ripping headlines into the audio space and reach more young Aussies hungry for news tailored to their lives. This Spotify Exclusive adds an important daily news offering to Pedestrian Group’s podcast portfolio."
Josie Rozenberg-Clarke, Head of Editorial of PEDESTRIAN.TV, says: “PEDESTRIAN.TV is all about bringing young Aussies the stories they need to know about in a relatable, accessible way. With PEDESTRIAN DAILY, we’re extending this approach into the audio space, delivering our spicy brand of news direct to our audience’s ears first thing in the morning. What better way to kick off the day?”
Ben Watts, Head of Studios at Spotify Australia & New Zealand, says: “We’re huge fans of PEDESTRIAN.TV’s irreverent and honest take on daily news and we know our audience are as well. We also know Spotify listeners want more short form news podcasts, so the opportunity to collaborate with PEDESTRIAN.TV to deliver a daily podcast made perfect sense for our business.”
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