Daniel Negreanu and Amplitude Media Partners Celebrate Successful Second Year of World Series of Poker Vlog Partnership

Amplitude Media Partners (AMP) today announced the successful completion of its second consecutive year partnering with poker icon Daniel Negreanu to monetize his popular daily World Series of Poker (WSOP) YouTube vlog.

The 2026 series delivered no shortage of memorable moments, highlighted by Negreanu capturing the eighth WSOP gold bracelet of his legendary career. Negreanu won the $100,000 Pot-Limit Omaha High Roller on July 2, earning $2,257,718 and adding another milestone to a career that has made him one of the most recognizable and accomplished players in poker history.

Throughout the summer, Negreanu’s daily vlog gave fans a behind-the-scenes look at the grind of the WSOP, from tournament strategy and results to life away from the tables. The combination of consistent daily content, a highly engaged audience and Negreanu’s unmistakable personality has made the series one of the poker world’s premier annual digital media properties.

For the second consecutive year, AMP worked closely with Negreanu and his team to build a select roster of advertising partners aligned with his audience and lifestyle. ZBiotics and Huel once again served as anchor sponsors of the series, continuing relationships established during the first year of the AMP partnership.

“Daniel winning his eighth bracelet made an already successful summer that much more special,” said Marques Pfaff, Partner at Amplitude Media Partners. “What makes this partnership work so well is that Daniel cares deeply about the products he puts in front of his audience. He’s incredibly selective, and when he believes in a brand, that comes across in a way you simply can’t manufacture. ZBiotics and Huel understood that from the beginning, and having both brands return for another year says a lot about the value of these partnerships.”

Negreanu’s victory came in one of the highest-stakes events on the WSOP schedule. He topped an elite field in the $100,000 Pot-Limit Omaha High Roller to secure bracelet No. 8, further cementing his place among poker’s all-time greats.

The milestone provided advertisers with a unique opportunity to be part of a defining moment in Negreanu’s career as it unfolded across his daily content. Rather than traditional standalone sponsorships, AMP has focused on building longer-term partnerships that allow brands to become an organic part of the vlog experience.

That approach was established during AMP and Negreanu’s inaugural collaboration in 2025 and continued throughout the 2026 WSOP.

“Daniel’s vlog occupies a pretty unique place in the creator landscape,” Pfaff added. “For several weeks every summer, viewers are following his journey virtually every day. There’s an intimacy and continuity to that relationship that creates tremendous opportunities for the right advertisers. After two successful years together, we couldn’t be more excited about where this partnership can go next.”

Negreanu is a member of the Poker Hall of Fame and one of the most successful tournament players in the history of the game. His annual WSOP vlog draws millions of views while offering poker fans an inside look at the highs, lows and day-to-day realities of competing at poker’s biggest annual event.