PAR takes the reins on The Official Yellowstone Podcast

101 Studios, Producer of cable’s #1 series Yellowstone (Paramount Network, MTVE Studios) has partnered with Podcast Ad Reps to spearhead sales for the Yellowstone Official Podcast.

The Official Yellowstone Podcast will be hosted by Jefferson White (wrangler Jimmy on the show), and will feature guest appearances with cast and crew members. Guests for the podcast’s season one will include co-creator and Academy Award nominee Taylor Sheridan, Kelly Reilly, Cole Hauser, Luke Grimes, Gil Birmingham, Wes Bentley, Kelsey Asbille, Ryan Bingham, Jen Landon, Mo’ Brings Plenty, Forrie Smith, Ian Bohen, and more. The podcast will also welcome stars from the upcoming Yellowstone prequel 1883 starring Sam Elliott, Tim McGraw, Faith Hill, Isabel May, and LaMonica Garrett.

Yellowstone, now in its 4th season, chronicles the Dutton family, led by John Dutton, who controls the largest contiguous cattle ranch in the United States. Amid shifting alliances, unsolved murders, open wounds, and hard-earned respect – the ranch is in constant conflict with those it borders – an expanding town, an Indian reservation, and America’s first national park.

Following Season 4 of Yellowstone on December 19th is the launch of 1883, a Yellowstone origin story. Created by Taylor Sheridan, 1883 follows the Dutton family as they embark on a journey west through the Great Plains toward the last bastion of untamed America. It is a stark retelling of Western expansion, and an intense study of one family fleeing poverty to seek a better future in America’s promised land — Montana.

“We clicked with PAR’s professionalism and deep experience providing monetization for limited series podcasts,” said Matt Lipson, EVP Content Innovation and Digital for 101 Studios.

“We’re huge fans of the show,” says Podcast Ad Reps President Rick Selah, “so when presented with the opportunity to help the studio launch the Official Yellowstone Podcast, we knew there are brands ready to saddle up with this great franchise.”

“Any comparable content like that we’ve experienced with The Mandalorian or Rick & Morty has been a massive success for brand marketers,” says PAR CRO Anthony Savelli. “The Yellowstone audience is so loyal and so engaged we expect to sell out both the Official Yellowstone Podcast and the Official 1883 Podcast before the December holiday break.”

About 101 Studios

101 Studios is a global entertainment company dedicated to the acquisition, financing, development, production and distribution of high-caliber, creator-driven storytelling. Founded by David Glasser, Chief Executive Officer, and David Hutkin, Chief Operating Officer, the studio empowers content creators through first-class collaboration and innovation. On the television side, 101 produces Taylor Sheridan’s Emmy nominated series Yellowstone, as well as Sheridan’s upcoming series Mayor of Kingstown and Yellowstone prequel 1883. Additionally, 101 Studios oversees and manages the newly formed Sports Illustrated Studios, a content platform based on the most compelling stories, characters and moments in sports past, present and future. Upcoming projects include Paradise Found based on the true story of high school football coach Rick Prinz; a docuseries about the sexual abuse and cover-up at Ohio State University, co-produced by George Clooney and Grant Heslov’s Smokehouse Pictures; and the docuseries Covers, a behind-the-scenes look at Sports Illustrated’s top cover stories of all time. SI Studios has also exclusively partnered with iHeartMedia to create and distribute original podcasts through the iHeart Podcast network. On the film side, past releases include The Current War: Director’s Cut, the Sundance Audience award winner Burden as well as the family comedy The War with Grandpa.