Panoply Media and Macmillan Podcasts Announce Partnership to Bring Hit Podcast, Steal the Stars, onto the Megaphone Platform
PRESS RELEASE — April 26, 2018
New York NY, USA—Premium Podcast Network Panoply Media, and Macmillan Podcasts, announced today that they will partner to host Macmillan’s Steal the Stars podcast on Panoply’s Megaphone platform as well as utilize the Megaphone Targeted Marketplace (MTM) for additional monetization.
Steal the Stars is a scripted audio drama that premiered August 2017 and was produced jointly by Gideon Media and Tor Labs, the new experimental storytelling imprint from Tor Books, renowned publisher of sci-fi/fantasy books. The show is written by Mac Rogers, who also wrote podcasts, The Message and Life/After, two of Panoply’s award-winning audio dramas produced in partnership with GE’s Podcast Theater. Receiving praise from the likes of Wired, Bustle, The Chicago Review, The Verge, and more, Steal the Stars features forbidden love, a crashed UFO, an alien body, and an impossible heist.
"We're thrilled to be extending our reach into the space with this new opportunity to work with Panoply," said Kathy Doyle, VP of Podcasting at Macmillan. "We're excited about the technology advances they've made with their platform, enabling us to offer up audience-based inventory while continuing to leverage the highly personal touch of live, host-read ads."
Panoply’s Megaphone Targeted Marketplace (MTM) delivers dynamic, targeted ads across all podcasting applications. Building detailed, anonymized profiles of listeners using Nielsen data, MTM allows advertisers to target more than 60,000 audience segments based on a listener's location, interests, demographic profile, purchase behaviors and more.
“Macmillan’s podcasts are exceptional, and we certainly see potential to offer the same unmatched technology and dynamic ad-insertion metrics for additional podcasts in the future,” said Brendan Monaghan, CEO of Panoply Media.
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