Odeeo and Wondercraft Launch Instant, Multilingual In-Game Audio Ad Partnership

Today, Odeeo, the world’s leading in-game audio advertising solution, and Wondercraft, the creative AI studio, announced a partnership to enable advertisers to create, localize, personalize, and launch studio-quality audio ads in multiple languages within minutes.

The collaboration integrates independent, full-funnel measurement, allowing advertisers to demonstrate the impact of their campaigns across the wider audio mix. For brands, that means cutting creative timelines from weeks to minutes, scaling localization without heavy overhead, and providing ROI in the world’s largest entertainment medium. For publishers, this partnership offers a non-intrusive monetization stream that complements gameplay and enhances player experience.

Mobile gaming is the world’s largest entertainment platform, with the global games market expected to reach $188.9 billion in 2025. The Odeeo and Wondercraft partnership arrives at a time when advertisers are seeking faster, more personalized ways to connect with hard-to-reach audiences.

Since 2021, Odeeo’s non-disruptive, programmatic in-game audio format has enabled tens of thousands of advertisers to connect with engaged audiences without breaking the flow of gameplay. With Wondercraft’s AI-powered creative platform, brands can create studio-quality audio simply by conversing with AI, instantly localize campaigns in more than 50 languages, and tailor messaging for region-specific targeting, seasonal moments, and A/B testing.

“Audio inside games is finally moving at the speed of culture, ” said Elad Stern, President and Co-Founder of Odeeo.

“With Wondercraft, marketers can go from idea to dozens of localized, personalized, in-game audio ads in minutes while proving their impact across the wider audio mix.”

“Wondercraft is the fastest and easiest way to create world-class ads and content—no studio, no microphone, no production delays. With Wonda, our AI agent, marketers can generate and localize dozens of ad creatives through a simple conversation.” said Oskar Serrander, co-founder of Wondercraft and a creative industry veteran.

“This partnership with Odeeo brings that power into mobile gaming—one of the most engaging ad formats out there for brands today. Together, we’re enabling advertisers to not only engage players with personalized, in-game audio, but to do it faster and more affordably than ever before.”

To learn more, please visit www.wondercraft.ai/wonda.