NPR, NPM and PRX Collaborate to Expand Revenue Opportunities for Public Radio Stations

NPR, NPR’s sponsorship subsidiary NPM, and PRX today announced a public media collaboration creating a new, more flexible path for stations to monetize their podcasts. Beginning today, NPM can provide sponsorship sales for stations’ series and shows hosted and distributed via Dovetail, PRX’s podcast publishing and monetization platform. NPR Member stations can now access NPM’s best-in-class sponsorship capabilities for public media while using PRX’s industry-trusted digital infrastructure.

The NPR Network brings together station-produced podcasts from across the country, reflecting the communities they serve, while NPM specializes in creating engaging campaigns that reflect the tone and style of public media. Dovetail from PRX provides the publishing, delivery, and analytics tools powering podcast distribution at scale. Together, this collaboration aligns NPM’s national sales capabilities with PRX’s platform to streamline additive support for local stations nationwide.

This collaborative model is already underway. Podcasts from Boise State Public Radio, LAist, VPM in Virginia, WGCU in Southwest Florida, WWNO in New Orleans, and others are now distributed via PRX’s Dovetail with sponsorship managed by NPM.

“We’re proud to work across the system for our collective future at a time when sustaining public media remains essential,” said Kerri Hoffman, CEO of PRX. “Public media’s strength starts with stations, who now have more choice in how they build and grow their podcasts. We’re excited to be working together to support them.” 

“This collaboration expands how we support stations in growing digital revenue,” said Bryan Moffett, COO of National Public Media. “By working together, we’re making it easier for stations to access the highest quality national sponsorship that fits the sound and style of public media, while using the tools that work best for them.”

Stations interested in learning more can contact PRX or NPR.