NOVA Entertainment appoints Head of Digital Audio, Commercial Sydney
PRESS RELEASE · Sydney NSW, Australia ·
NOVA Entertainment announced the appointment of Elaine Graham-Quirke as Head of Digital Audio, Commercial Sydney.
Graham-Quirke will be responsible for pushing creativity, innovation and education with Sydney based clients on the power and performance of Podcasting and Streaming, working closely with NOVA’s digital and commercial teams to grow NOVA’s market presence, and drive commercialisation of the business’ digital audio assets within the NOVA Entertainment Podcast Network and new streaming environments.
Kane Reiken, NOVA Entertainment’s Digital Commercial Director said, “Elaine brings a wealth of experience and astute understanding of the role that digital audio plays within a holistic media strategy. Her strong client management and strategy experience will complement the team that continues to lead the market in digital audio solutions.”
Graham-Quirke has over 16 years media experience across the Australia and UK markets. Most recently, she was Head of Connections Design at UM Sydney and had similar roles at both Wavemaker and Starcom, working across brands including Samsung, Visa, ING and Optus.
Elaine Graham-Quirke said, “I’m so excited to be joining the team at NOVA Entertainment who have such a strong reputation in market as the most trusted and agile audio brand. I’m ready to get stuck in, helping agency and client partners further understand the unique opportunity that digital audio allows brands, alongside driving tangible results through creativity, collaboration and innovation”
Graham-Quirke will join the Digital Commercial team led nationally by Kane Reiken - Digital Commercial Director, who is responsible for the successful commercialisation of all NOVA Entertainment’s digital environments, anchored in Podcasting and Streaming. Reiken is supported by Nathan McCahon as Head of Digital Audio Strategy, who manages key podcast partnerships (including News Corp Australia, Sky News and Fox Sports Australia), and oversees the national digital audio campaign strategy and integration.
Graham-Quirke complements a fast-growing team of digital audio specialists, strategists and partner managers who support the network to build compelling integration opportunities for brands, via local market leadership in Ollie Richardson and Liz Maplestone.
NOVA Entertainment is continuing to achieve month on month audience growth across the NOVA Entertainment Podcast Network, with strong performances for “It’s A Lot with Abbie Chatfield” with listeners up almost 50%, Nova’s Kate, Tim & Joel podcast up 51% & “Fear & Greed” securing 44% growth*.
- Source: Triton Digital Podcast Ratings - January Vs February 2021
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