NOVA Entertainment Announced as the New Australian Home of The Diary of a CEO

NOVA Entertainment announced today an exclusive Australian partnership with FlightStory, home to the fastest growing podcast brand in the world, The Diary of a CEO.

Founded by one of the world’s most influential voices, Steven Bartlett, FlightStory has selected NOVA Entertainment as its exclusive Australian brand partner, with all podcasts and presenters within the FlightStory portfolio now accessible to Australian advertisers through NOVA.

The Diary of a CEO is the world’s second-biggest interview podcast, with 25 million followers, over 11 million YouTube subscribers, and achieving over one billion streams and 60 million monthly listens globally. It is the flagship podcast of FlightStory, the media and investment company dedicated to elevating stories, building communities, and supporting creators that inspire a happier, healthier humanity.

Hosted by Bartlett, an entrepreneur, speaker, investor and best-selling author whose influence transcends genres, The Diary of a CEO features groundbreaking, unfiltered conversations with some of the world’s most influential people including Michelle Obama, Simon Cowell, Trevor Noah, and Jimmy Fallon. The podcast’s raw, long-form format meets the growing demand for meaningful content and has resonated with millions seeking depth.

In addition to The Diary of a CEO, FlightStory brings together a selection of podcast titles and creators identified via their proprietary data science platform, FlightRadar, including broadcaster Davina McCall, relationship expert Paul C. Brunson and human performance scientist Dr. Kristen Holmes, all of whom are now available to Australian advertisers exclusively through NOVA.

This strategic partnership is the first of its kind for Bartlett, following a rigorous Australian pitch process in the search for a regional partner as FlightStory independently scales in remaining global advertising operations.

Said Bartlett, “We’ve chosen NOVA Entertainment as our exclusive representation in the Australian market because we feel deeply aligned. And I say that in many respects. We share a commitment to independent ownership, creative innovation, a collaborative mindset, and the belief that this partnership will make one plus one equal three.

“Over the next few decades, we’re building one of the most important media companies in the world. And to go far, we know we must go together with strategic partners like NOVA, who share our belief in the power of podcasting.

“We’re incredibly excited to work with Australia’s most impactful brands. At FlightStory, brand partnerships aren’t transactional, they’re about shared growth. NOVA uniquely shares that philosophy. This partnership creates an unparalleled opportunity for brands to deliver positive influence at scale - unlike anything that currently exists in the Australian market. So, let’s open the conversation.”

NOVA Entertainment’s Chief Executive Officer, Peter Charlton said, “This is a huge win for NOVA. Steven and the entire FlightStory team are truly world class, as is the content they create. I’m incredibly proud they’ve chosen us to help grow their presence in Australia and firmly believe they’re in the right hands.

“Our partnership reflects how we see podcasting evolving in this country across content, distribution, and how brands can meaningfully work with creators. The team is eager to get started, and as a long-time The Diary of a CEO listener myself, I’m excited for more Australians to be a part of these groundbreaking conversations that stay with you long after you listen."

Christiana Brenton, Chief Revenue Officer at FlightStory said, “NOVA’s pitch stood out in every way, anchored in creative bravery, a commitment to innovation, and a deep empathy for the advertiser experience. This was particularly evident in their world class branded content division, CREATE. Their shared values of independence, 1% mindset and pursuit of excellence align seamlessly with our values at FlightStory. We’re especially excited to test a new model of strategic distribution, with our titles promoted across NOVA’s owned, earned, and paid ecosystem, maximising impact for both our audiences and Australian advertising partners.”

Kate Murphy, NOVA Entertainment’s National Commercial Strategy Director, CREATE said, “Our partnership with FlightStory exemplifies the very best of what NOVA are capable of unlocking for advertisers. Steven is undoubtedly one of the most discerning brand builders in the world. For that to be the caliber of partner we can attract is testament to the level of talent, creativity and ambition in our business. I’m very proud that we will be the ones to bring this incredible commercial opportunity to the Australian marketplace.”

FlightStory is led by Bartlett, alongside co-founders Georgie Holt as CEO and CRO Christiana Brenton, with a mission to inspire everyone, everywhere, to lead more fulfilling lives, one conversation at a time. Four original podcasts have so far been launched by FlightStory, with more signing in development, reinforcing the brand’s commitment to purposeful storytelling.