We Need To Talk hits 500,000 YouTube subscribers in just 603 days.

Hitting 500,000 YouTube subscribers is a major milestone for any podcast, but doing it in just 603 days is a masterclass in audience growth.

Paul C Brunson’s podcast, We Need To Talk (WNTT), has just crossed half-a-million subscribers on YouTube mark. By leveraging the invaluable lessons learned while growing The Diary Of A CEO to its first 500K over 1,276 days, the team was able to rapidly replicate and accelerate that success, bringing WNTT to the same milestone in just a fraction of the time.

The secret to this rapid scale? Consistency, obsessing over 1% improvements, and the “FlightStory blueprint,” the exact same strategic playbook used to propel The Diary Of A CEO to become the second biggest podcast in the world within three years. By executing this strategy, the team achieved incredible growth metrics.

• 0 to 2 million+ combined social followers in less than two years.
• 865K followers on Facebook, making it the fastest-growing UK podcast on the platform. This was achieved by posting an average of 5.4 times a day across socials.
• 40 million total YouTube views, currently averaging ~4.7 million views per month (the equivalent of two people watching the show every second).
• 855 million combined views on social media, driven by standout, deeply-researched episodes with guests like Jo Frost (1.6M views), Blake Fielder (1.1M views), and Rose McGowan (986K views). The team dedicates over 2,000 hours to research and never misses a week, recently upping their output to two episodes weekly.​

Beyond the numbers, WNTT is successfully scaling its footprint globally. The US audience now accounts for 19.5% of views and is growing every month following recent LA recordings, with the team heading back to the US soon.

They are also proving that massive scale can drive real-world impact, integrating links for charity partners like Tommy’s (pregnancy loss) and the NHS Organ Donation directly into the campaigns of relevant episodes.