NBC News Teams up with Megaphone for Podcast Distribution

New York NY, US—Megaphone announced April 9 that NBC News Group, the news division of NBCUniversal, will move its marquee podcasting network to Megaphone’s hosting and ad insertion platform. As part of the new relationship, NBC News will use Megaphone’s industry-leading distribution, content management, measurement, and monetization features for all of its podcast programming. The current list of podcasts and showcasts includes The Rachel Maddow Show, Bag Man, Why Is This Happening? With Chris Hayes NBC’s Meet the Press, The Chuck Toddcast, Hardball with Chris Matthews, NBC Nightly News, The 11th Hour with Brian Williams, and more. Through Megaphone, NBC News will also increase its podcasting presence in the coming weeks with the launch of several new original shows.

Among the advanced features available to NBC News are Megaphone’s enterprise-level podcast hosting, publishing, dynamic ad insertion, campaign management, forecasting, and analytics tools. In particular, NBC News will benefit from the Megaphone team’s deep experience in podcasting, and the platform’s emphasis on time-saving workflows, precision ad operations and forecasting tools, and revenue growth.

“NBC News Group is always looking for the best ways to support our quality content and journalism, on any platform,” said Elisabeth Sami, SVP of Global Strategy and Business Development for NBC News Group. “We are excited about working with Megaphone and their ability to innovate with analytics, monetization and distribution of our NBC News content, particularly when it comes to finding the best way to deliver our content to the right audiences.”

NBC News will also use Megaphone Targeted Marketplace (MTM) to deliver more tailored ads to its podcast listeners and help monetize more of its podcast inventory. Powered by data from Nielsen, MTM is podcasting’s first and most advanced audience-targeting network, allowing brand advertisers to reach over 60,000 audience segments based on a listener’s demographic profile, interests, purchase intent, and more.

“We are proud to be working with NBC News Group, one of the most respected news organizations in the world,” says Brendan Monaghan, CEO of Megaphone. “We look forward to supporting their continued growth and success in podcasting, and we’re excited to see the impact their ambitious new shows will have on the industry.”

For more information, please visit megaphone.fm