NATPE ContentCast Discussion on the Evolution of Podcasting as an Industry Force

The premier global business association for content producers, distributors, streamers, and buyers across all platforms, National Association of Television Program Executives (NATPE) today revealed some of the industry executives that will speak at NATPE Virtual: ContentCast – The Business of Podcasting Content. In its first event from the organization dedicated to audio and its place in the content industry, NATPE will lead a discussion on the intersection between audio and television, both in taking IP from podcast to screen, and as a powerful tool for television brands to service their audience.

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Opening the virtual conference will be the “State of the IP Union” featuring Propagate Co-CEO Ben Silverman and SiriusXM President and Chief Content Officer, Scott Greenstein, joined by Brian Baumgartner, star of “The Office” and host of the “Office Deep Dive” podcast. Variety Intelligence Platform President and Chief Media Analyst, Andy Wallenstein will be sitting down to discuss their perspectives on audio as a growing piece of the content industry. Propagate has a first look deal with SiriusXM for oral history podcasts based on iconic entertainment properties. Additional executives from companies with insights into the audio industry will be featured at the event, including Audible, Black Love Inc., Edison Research, GroupM, iHeartMedia, Imperative, RoosterTeeth, Triton Digital, ViacomCBS, Wolf Entertainment, and Wonder Media Network. More names and companies will be revealed as the show approaches. Moderators for the sessions include top minds covering the audio industry including Nick Quah (HotPod) and James Cridland (Podnews).

NATPE’s President and CEO JP Bommel, comments, “The NATPE’s mission as the indispensable resource of content is to provide, inform and connect on new opportunities for our constituency. It is without question that podcasting has grown into a powerful force, attracting new audiences, support from brands, and investments from major media and tech companies. This event is about the monetization these opportunities presented by the business of podcasting content.”

NATPE ContentCast is the next of a string of events being produced under the NATPE VIRTUAL banner, followed by NATPE Budapest International, NATPE StreamingPlus, and NATPE Miami 2022.