MUNDIAL launches new weekly audio magazine show

Football publisher MUNDIAL has launched a new weekly podcast, aimed at covering the 99 per cent of the game that gets lost behind the weekly football news cycle. The publisher has returned to the studio after a two-year break, with the aim to remind fans why they love football.

Part zoo format, part magazine show, Reminding You Why You Love Football will be a mix of non-league, nostalgia, kits, boots, quizzes and feature regular guests.

MUNDIAL’s previous audio offering was the multi-award-winning GIANT, a Spotify Original series that won best Sports Podcast at the British Podcast Awards in 2021, and Gold in the Narrative or Documentary category at the New York Festivals.

Host and MUNDIAL’s editorial director, Owen Blackhurst said: “It would be easy to ask why we’re doing a chat cast when long-form documentaries are our speciality and the answer is threefold. One, we want to join the gaps between magazine launches and allow our readers behind the curtain. Two, we want to be able to introduce people to more brilliant stories from all areas of the game and three, we love the sound of our own voices and believe we can add something fresh to the weekly market.”

In February 2022 MUNDIAL was acquired by football media company, Footballco. Since the acquisition, MUNDIAL has relaunched its subscription offering as Club MUNDIAL, as well as discounted pricing on the magazine, Club MUNDIAL includes discounts with MUNDIAL partners, including Percival, Classic Football Shirts and AllPress Espresso, as well as exclusive events and merchandise.

MUNDIAL are back on the road doing events, pub quizzes, and challenging teams everywhere to games of 8-a-side. Most recently they collaborated with MLS and Austin FC at SXSW on a panel event and pick-up tournament.

Blackhurst said: “Cult heroes, obscure Sunday League goals, matchday burgers, purple J League kits, no-look passes, there is so much brilliant stuff in and around football that just gets missed while the world are focussed on Erling Haaland’s latest scoring feats and we love talking about all of it.”

“We also want to be able to connect with fans we have globally who only know us through social or newsletters, and also to reach new audiences who can interact with us wherever they are.”

As well as the weekly podcast, social clips from the show will be shared through MUNDIAL social channels and the podcast will be supported by global football publication, GOAL which is also owned by Footballco.