Millie Webber Joins Spirit Studios as Head of Digital

Spirit Studios, the independent content production company backed by C4’s Indie Growth Fund has appointed influencer expert Millie Webber as Head of Digital.

Millie, who joins from talent agency Gleam Futures where over six years she cultivated strong talent and commercial partnership relationships, navigating the ever-changing digital landscape to ensure legacy talent had credible, diversified revenue streams. She was latterly Talent Director and Podcast Lead.

Having been instrumental in the development of 5 Sunday Times Best Selling books, multiple high figure brand partnerships and an array of licensing deals, Millie’s true passion is podcast development, where she helped develop a number of chart-topping podcasts, generating six figure incomes for talent.

Millie has a seat on the Global Academy Industry Advisory Board and was named by Talking Influence in their Top 50 Change Makers for breaking boundaries and diversifying the industry.

Reporting to Spirit Studios’ Founder and Creative Director Matt Campion and CEO Peter Cowley, Millie’s primary role is to build commercial opportunities and new revenue streams for the company’s audio and digital brands which include mental health campaign #IAMWHOLE, hit YouTube channel ‘The Lion Whisperer’ and the podcasts ‘Private Parts’ with Jamie Laing’ and F1 podcast 'Pitstop’.

Millie will also liaise with talent agents, media agencies, brands, content platforms, identifying and building new commercial opportunities and talent relationships for Spirit.

Millie’s appointment is the latest in a series of senior strategic hires for Spirit Studios following the appointment of Martin Sadofski as Head of Scripted and Alexandra Fraser as Creative & Board Advisor.

“After a rewarding and hugely fulfilling six years at Gleam Futures, I’m excited to be starting a new chapter with Spirit Studios. I’ve long admired their creativity and values-based approach and I’m thrilled to be helping them further build commercial opportunities and revenue streams for their hugely successful digital brands whilst bringing the very best talent to new and existing projects” said Spirit Studios Head of Digital Millie Webber.

“We’re thrilled to have Millie join Spirit at such an exciting and transformational time. Her pedigree of working with the biggest creators and brands in the UK means she is the perfect candidate to lead and scale our podcast and digital studios" said Founder and Creative Director Matt Campion/ CEO Peter Cowley.

Spirit Studios’ original programming includes ‘The Stand Up Sketch Show’ for ITV (winner of ‘Best Comedy’ at the International Format Awards); ‘BAMOUS’ for BBC, ‘The Whole Truth’, ‘First Impressions’, ‘Trigger Happy’ and ‘The Artists’ for Channel 4 and ’Comedy Against Living Miserably’ for Dave/UKTV.

Its growing network of popular podcasts, which have been downloaded over 50 million times include: ‘Private Parts’ with Jamie Laing’, ‘Homo Sapiens’ with Chris Sweeney and ‘Oti Mabuse’s Rhythm of Life’, as well as a number of commissioned shows for BBC Sounds, Audible, Spotify and Red Bull.