Meet the 85% announces season two of podcast

Meet the 85% is pleased to announce that the second series of the Meet the 85% Audio Project podcast will begin on Tuesday 1st October 2024.

In this second season, we’re hearing people’s answers to some specific questions: from what makes them angry, to what they’d do if they won the lottery; from things they don’t like about themselves, to their biggest worries over the next five years.

The six part season will be released weekly.

Meet the 85% is a leading UK ethnographic research consultancy. The podcast is presented by the company’s Founder, Mark Hadfield.

Says Mark: “The UK and its people is a fascinating place. And in 2024 we’re in an especially interesting time. Regardless of age, gender, location, ethnicity, social status or other factors - the people we meet all have a story. Something that’s personal and unique to them. And whilst we work with clients - brands and agencies - to unearth those realities to help with their strategies, I wanted to create something that has a wider interest and appeal. A platform where anyone can learn the realities of people all over the UK. The Meet the 85% Audio Project acts as that. It can power insight for your work, and acts as an oral, social history that is a marker in time.”