Media Monitors launches Podcast Monitoring Service
This article is at least a year old
As podcasts have become an established audio medium set to pass the $1Billion mark in the US this year, Media Monitors is excited to announce the release of its new Podcast Monitoring Service. It analyzes all episodes of thousands of the most popular national podcasts downloaded across multiple markets. The new service provides users the ability to identify advertisers exclusive to podcast or, for the first time, across multiple media in a single report.
Filters allow comparison across a range of datapoints for each genre, including ad placement within each episode, dynamically inserted or host read ads, whether baked-in or prerecorded.
Media Monitors customers can also leverage a Zero-Share Report to identify brands that exclusively advertise on certain networks, podcasts, or have not yet made the jump to podcasts from Radio, TV or other media. In addition to the thousands of monitored English language podcasts, Media Monitors added the top Spanish language podcasts as well.
Media Monitors’ monitoring service currently includes national and local Radio, Television, Cable, Newspaper and Digital display advertising. Podcasts now add visibility that Media Monitors subscribers need on a growing segment of US advertising.
President and CEO of Media Monitors, Philippe Generali (pictured above) commented on the addition, “Podcasts listeners are some of the most engaged consumers of audio entertainment and news. Advertisers know that, and the money increasingly poured into Podcasting is the best proof. After months of research using artificial intelligence and data science, it is time for Media Monitors to shed a credible light on who the Podcasting advertisers are.”
Earlier in 2020, Media Monitors began issuing a Quarterly Podcast Listener Survey, ranking the Top Podcasts, Publishers, and Categories. To view prior surveys conducted, visit the Media Monitors blog.
The new Podcast Monitoring Service is available now to all subscribers. Contact Media Monitors if you have questions or would like to learn more about our data.
About Media Monitors
Media Monitors is the nation’s leading network and local monitoring company, serving the media and advertising industries with near real-time intelligence on radio, television, cable, print and display internet. For radio, Media Monitors is the only provider of spot occurrence data in the US. Media Monitors is accredited by the MRC for its US radio, local network and cable television spot monitoring services. Outside the US, Media Monitors tracks a variety of media in major markets including Canada, United Kingdom, Australia, India, New Zealand, Malaysia and South Africa. Media Monitors holds multiple patents for its monitoring and data modeling technologies.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.