Audacia audio marketplace launches in Australia
Singapore-based Audacia makes a move into the Australian market with a presence in Sydney.
Audacia is riding the wave of the booming audio advertising market with its latest launch in Sydney. Following its inaugural Singapore launch in 2022, the immediate interest in the Australian market from advertisers and publishers has prompted the opening.
Audio is digital advertising’s fastest-growing category. By 2027, it is projected to grow by 9.15% (2022-2027) resulting in a market volume of [US$11.85bn](https://www.statista.com/outlook/amo/advertising/audio-advertising/digital-audio- advertising/worldwide#ad-spending) in 2027. Audacia was created to service this growing interest in a bid to make audio easy for everyone. Founded by ex-Spotify Director, Kym Treasure, Audacia is the only independent, full-stack, digital audio advertising platform providing a full-service global solution.
“Since Audacia’s launch in 2022, the immediate interest in Australia from advertisers and publishers across the globe has exceeded expectations. We believe that now is the time for advertisers and publishers to invest in their audio offering, and launching in Sydney is a natural step that our clients have been asking for” says Treasure. “The buzz across Australia right now is electric, it definitely feels that both the region and audio advertising are having a moment.”
Audacia offers the following unique services:
- Access to the Audacia Premium Audio Marketplace providing advertisers with over 30B monthly impressions globally.
- Programmatic solutions across Music Streaming, Digital Radio, Podcasts and In-Game inventory
- Global Podcast Sponsorship opportunities
- Quality, custom audio creative builds for every campaign, in any language
- Access to best-in-class interactive audio ad formats
- Campaign measurement and reporting
“We are excited to bring Audacia Down Under. Since launching in 2022 we have been transforming the audio ad experience for our clients and allowing them to reach a new global audience with ease while making it even easier for publishers to monetise their content.”
Audacia is a global advertising marketplace connecting publishers, advertisers, and customers across premium audio environments.
This is a press release from Audacia which we link to from Podnews, our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.