Magellan AI Launches Pod-to-Pod Attribution

Magellan AI, the podcast analytics platform with the world’s largest database of podcast advertising data, today announced support for podcast-to-podcast attribution within its Measurement product suite.

Magellan AI’s dashboard reports core metrics from podcast growth campaigns, like podcast downloads, unique listeners, and the listener conversion rate. For the first time, podcast marketers using Magellan AI will be able to break unique listeners out into one-time listeners and repeat listeners.

"We’ve been asked by so many customers: can you tell me how many new listeners came to my podcast after we promoted it on other podcasts? We’re thrilled to get this feature into publishers’ and advertisers’ hands to help them answer that,” said Cameron Hendrix, CEO and Co-Founder at Magellan AI.

Magellan AI provides customers with dedicated Measurement Success Managers that handle all the setup and troubleshooting of new campaigns. The reporting dashboard provides both executive-level summaries and granular breakdowns, customizable for each user and campaign.

“For the first time, publishers can execute promotional campaigns, advertising campaigns, and conduct sales planning in one single platform without the need to have their team log into multiple dashboards or tools,” added Jim Ballas, Magellan AI’s Head of Publisher Partnerships. “Attribution for podcast growth campaigns is just one of the new features we’re rolling out at scale in Q1 ‘24.”

To learn more about podcast-to-podcast attribution, sign up for a demo