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Magellan AI launches Spanish language podcast prospecting and competitive intelligence tool

Press Release ·

Magellan AI, the podcast advertising analytics and attribution platform, announced today that they have added support for analyzing Spanish language podcasts in the US and Mexico.

“Magellan AI provides the most accurate reflection of the podcast advertising landscape. A missing piece of that landscape is the monitoring of Spanish language podcasts in the US,” said Cameron Hendrix, the company’s CEO and co-founder. “We are excited to launch monitoring of Spanish language podcasts in the US to address that void.”

Magellan AI provides comprehensive podcast data and analytics to buyers and sellers of podcast inventory. Buyers use the data for media planning and ad validation. Sellers use it to better understand what brands and agencies they should be prospecting.

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John Goforth, Magellan AI’s CRO expanded, “Millions of downloads are being monetized each month on Spanish language podcasts in the US. Until now there wasn’t a good way for sellers to find those advertisers, and buyers to find those shows. This product fills that gap.”

The Spanish language version of the platform is live and offers data on more than 2,000 advertisers in the US. To see the platform in action, request a demo at https://www.magellan.ai/spanish

About Magellan AI

Magellan AI is the source for market intelligence on podcast advertising. Magellan AI has created the world’s largest database of podcast advertising data, covering activity from over 70,000 brands and 45,000 shows in the US, Canada, Australia, the UK, Germany, and now Spanish language podcasts in the US. Media buyers at advertisers and agencies spending over $500mm annually in aggregate rely on Magellan AI’s podcast media planning platform to find, vet and connect with podcasts. Publishers trust Magellan AI to drive content acquisition, grow ad sales, and make ad ops efficient. Learn more by visiting https://www.magellan.ai

This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

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