Adelicious partners with Lock It In Studio

Lock It In, the podcast production company founded by Absolute Radio’s Andy Bush, has partnered with the UK’s leading independent podcast network Adelicious to brings its comedy, history and entertainment podcast portfolio, and any new future shows, to the network.

This includes quiz podcast Guestimators – described as ‘Family Fortunes meets Only Connect’; Scarred For Life, the TV and film podcast where celebrities confess three terrifying items or events from their childhood; DEADPOD, a comedy/history crossover that breaks taboos around death; and the A to Z series of podcasts documenting the most significant cultural moments of the 1980s and 1990s, in alphabetical order.

Adelicious will work with Lock It In on audience growth strategies and commercialisation, enabling growth for both existing shows and future productions in its portfolio.

This year Adelicious welcomed Sh**ged. Married. Annoyed. – one of the UK’s most loved podcasts – to its network, as well as the full podcast portfolio of Immediate, the home to many of the UK’s favourite consumer brands. It also partnered with publishing powerhouse Hearst UK to monetise its current slate of shows and future launches.

Craig Eastwood, Commercial Operations Director for Adelicious, said: "Lock It In are still fairly new, but they’re already stepping up and making their mark, creating the kind of podcasts that get people talking. Their entertaining, culturally tuned approach is exactly what audiences and brands are looking for, and we’re really pleased to be working with them at Adelicious as they build towards a bright future."

Andy Bush, Co-Founder of Lock It In, added:** "We were actively looking for a new partner to help take our podcast portfolio to the next level, and everyone we spoke to in the podcast world pointed us in the direction of Adelicious. The reputation they’ve built in such a short period of time is exceptional and we can’t wait to _see what we can deliver together.”

Lock It In was founded in 2024 by Bush, the voice of Hometime for 2.2m weekly listeners, Will Nichols (former VP, Content Development at Universal Music) and Matt Cutler, the sports journalist behind breakthrough podcast documentary The Pirates vs The Premier League.

It focuses on podcasts that are inspired by the nuances of British culture, and works with platforms, talent and brands on everything from concepts and content strategy through to production, monetisation and promotion. For more information, visit www.lockitin.studio.