AMA Launches Location AI: A Full-Stack, AI-Powered Solution for Dynamic Audio Advertising

AMA, the global leader in dynamic creative and personalisation for digital audio advertising, today announced the launch of Location AI, an all-in-one AI-powered contextual ad stack designed to deliver personalized, moment-aware audio advertising at scale. The new solution unifies AMA’s proven dynamic creative capabilities into a single, enterprise-grade platform built for the next generation of audio marketers.

Digital audio continues to see a steady rise in adoption and investment, with eMarketer reporting over $2 billion in U.S. digital programmatic audio ad spend expected this year. Gen Z, in particular, is driving growth. As marketers shift dollars from traditional broadcast radio toward more targeted digital options, Location AI offers the intelligence and agility needed to optimize every impression, delivering contextually relevant messages that drive better outcomes.

Unlike static audio ads, Location AI adapts messaging in real time, creating uniquely relevant experiences based on who the listener is, where they are, and what they’re doing. AMA’s decisioning engine ingests a rich matrix of contextual and audience data – like location, weather, time of day, device type, behavioral patterns, content preferences, and stage in the customer journey – to tailor ads with surgical precision. Whether someone is commuting through rain in San Francisco or lounging poolside in Miami, the message always matches the moment.

“Location AI brings together everything we’ve pioneered in dynamic audio and puts it into one powerful stack,” said Paul Kelly (PK), CEO of AMA. “It’s purpose-built for enterprise advertisers who want to movebeyond generic messaging and finally unlock the full creative potential of programmatic audio. We’re giving brands the ability to scale relevance, shift budgets from outdated local radio buys, and connect with consumers in a way that’s deeply personal and effective.”

At the core of Location AI is AMA’s proprietary decisioning engine and four integrated creative modules that work together to power smarter, more relevant campaigns:

• Local IQ personalizes national campaigns with hyper-local messaging by dynamically inserting store locations, regional promotions, and city-specific references

• Promo-Logic streamlines complex product and promotional messaging by generating hundreds of creative variants from a single audio asset

• Moment-Match adjusts creative based on real-time environmental triggers like weather, time of day, or listener activity to enhance contextual relevance. Whether someone is commuting in the rain or relaxing on a weekend, Moment-Match ensures the messaging feels timely and aligned with the listener’s current experience

• ListenerSync aligns messaging with audience segments and behavioral signals, turning generic broadcasts into personalized audio experiences that resonate with each listener’s unique profile

Together, these capabilities form a flexible audio stack that transforms ads from one-size-fits-all to hyper-personalized experiences that reflect the listener’s real-world context. For example, a national concert operator with thousands of events can use Location AI to automatically generate city-specific audio ads that mention the nearest venue, artist, date, and event details – instantly adapting creative for every market, every moment, and every listener.

Location AI delivers measurable business value by improving campaign performance, increasing media efficiency, and reducing operational complexity. Key benefits include:

• Improved Performance Metrics: Dynamic campaigns consistently outperform static creative across KPIs
• Media Efficiency: Every impression is optimized for relevance and impact
• Scalability & Flexibility: 1,000s of variations from a single creative asset
• Brand Differentiation: Personalized audio helps brands stand out and strengthen consumer connection

With Location AI, AMA is redefining what’s possible in digital audio – empowering brands to stop talking at listeners and start speaking to them. Location AI is now available globally for advertisers activating across leading audio platforms including Spotify, Pandora, Acast, and iHeart, all of whom are already integrated with AMA. Brands currently leveraging AMA’s AI-powered creative capabilities include Google, Walmart, Target, Uber, McDonald’s and Amazon, among others.

To learn more about AMA, its cutting-edge technology, and how it enables data-driven, dynamic ad experiences, visit amillionads.com

About AMA

AMA is the leader in Dynamic Creative for audio. We deliver customized, data-driven, dynamic ads on the world’s largest audio platforms.

By using any combination of contextual and audience-level data we can dynamically serve the most relevant and actionable ad to each listener. With over 10 billion ad impressions served to date, our platformautomates the delivery of ‘platform-intelligent’ ads across all audio formats including streaming, podcast, and broadcast radio.

Founded in 2015 with offices in New York and London, we have delivered personalized ads across the globe for leading brands such as Google, Walmart, Target, Uber, Amazon, McDonald’s, American Express and Meta.

Find out more at amillionads.com.