Liberated Syndication Announces Partnership with Top Podcast App, Player FM
PRESS RELEASE —
Pittsburgh PA, USA—Liberated Syndication Inc. (OTCQB:LSYN) (“Libsyn” or “the Company”), the podcast industry’s premier hosting platform, today announced an agreement with Player FM to distribute Libsyn-hosted podcasts on the Player FM platform. The partnership, effective immediately, leverages Libsyn’s base of creators by providing them access to Player FM, which is one of the world’s leading podcast players and content libraries. Player FM’s large volume of monthly active users will have direct and supported access to the 74,000+ active podcasts, totaling over 5.8 million media files, hosted on Libsyn.
Libsyn’s proprietary RSS feed, OnPublish, connects podcasters to their respective audiences on the most heavily- trafficked platforms, services, and apps. Player FM has consistently ranked among the top-10 downloaded podcast apps on the App Store and Google Play in 2020. The tactical addition of Player FM as a distribution partner, provides the Company a vehicle to deliver a greater quantity of listeners to its podcaster customers. The partnership will also utilize Player FM’s robust growth of monthly active users, which has shown year-over-year gains of over 200%.
The Company continues to increase accessibility of its hosted podcasts on platforms well-regarded by consumers. Player FM, which allows listeners to download and engage with their favorite podcasts offline, holds a library of over 20 million free podcasts segmented into more than 500 niche topics. Player FM is a cross platform podcast service, offering apps on web, mobile web, iOS, Android, Apple Watch, Android Wear and Android Auto, allowing for effortless, cross platform listening. In addition to podcasts, listeners can also discover video podcasts, audiobooks, news briefings and foreign language lessons on Player FM. Player FM was acquired earlier this year by Maple Media, a Los Angeles-based mobile media, advertising and technology company.
“Libsyn has continued to maintain strong relationships with partners that can provide our podcaster customers with numerous distribution channels,” said Libsyn President and Chief Operation Officer, Laurie Sims. “We are delighted to be working with a reputable platform like Player FM, which boasts millions of app downloads and strong user ratings.”
Podcasting has experienced a surge in popularity on numerous fronts. German consumer data firm, Statista forecasts the number of podcast listeners to surpass 160 million in the United States alone, by the year 2023. Various startups are attempting to make their mark in the industry as well. This includes organizations on the tech and platforms sides, which has created an interest in the development of strategic partnerships, such as that of Libsyn and Player FM.“It is paramount that our hosted podcasts are available for consumers through all of the fastest-growing and accessible mediums,” Sims added.
Libsyn provides its podcasters with a professional platform that allows for a new podcast to be made available everywhere podcasts are played. Ideally, Libsyn seeks collaboration with partners that can provide all of the benefits found within a highly-developed content offering and platform-agnostic audience, such as Player FM.
“We acquire and operate leading consumer software products and couldn’t be more excited about the future of podcasting in the media landscape, which is why we acquired Player FM earlier this year,” said Michael Ritter, CEO of Maple Media. “A partnership with an industry-leader like Libsyn is instrumental in expanding the content available for Player FM’s millions of monthly active users and over 90 million lifetime users, while making additional distribution and podcast analytics effortless for Libsyn’s content creator user base. This is the latest of several major investments we’ve made in the Player FM platform since our acquisition and we’re excited to help the podcast ecosystem continue to grow.”
The podcast industry, as a whole, has undergone rapid acceleration of podcasts being available for listeners, as more consumers seek flexible options that are tailored to their interests.
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