Liam Bateman joins audioadpro as Chief Technology Officer
audioadpro has appointed Liam Bateman as Chief Technology Officer (CTO) and Advisory Board Member, as the digital audio advertising trade desk embarks on its next phase of development.
Bateman has spent the last 15 years at the forefront of technology leadership as a founder, CTO, and advisor - renowned for co-founding Silverchip in 2010, a multi-award-winning mobile app and software development company whose success led to its acquisition by CTI Group in 2022.
He continues to share his expertise as an advisor, non-executive, and investor, helping businesses scale, develop their people, and make the right decisions with both technology and teams - making his role at audioadpro a natural alignment with the company’s vision.
As audioadpro scales - delivering precision digital audio campaigns through advanced location targeting, bespoke audience curation, and consolidated performance measurement - Bateman’s leadership will help drive the company’s technology roadmap, strengthen its capabilities, and support its growth ambitions.
Jo Bucci, audioadpro’s board chair, shared: “Liam’s appointment marks an exciting step forward for audioadpro. His depth of experience in technology leadership and innovation perfectly complements our ambitions to scale and evolve. As we continue to push boundaries in digital audio advertising, Liam’s strategic insight and technical expertise will be instrumental in driving our next phase of growth.”
Liam Bateman, newly appointed Chief Technology Officer, added: “I was drawn to audioadpro, not just because of the incredible business they have, but because as soon as I spoke with the founders (Roger Cutsforth and Michael Dobson), their passion and energy were infectious, that’s what made me want to be part of this journey.
“There’s something special about working with founders who have genuine passion and momentum behind them. I’m excited to join as an Advisory Board Member and Fractional CTO and support them through this next stage of growth.”
In just over 18 months, audioadpro has achieved impressive momentum, growing its client base and securing strong repeat business. With Bateman on board, the company is poised to accelerate its technological innovation, further enhancing its ability to deliver powerful, data-driven results for advertisers.
About audioadpro
audioadpro is a specialist programmatic audio partner offering managed service expertise in campaign planning and activation management, across ALL digital audio - from music streaming, podcasts, streaming radio, audiobooks and mobile in-game. audioadpro is made up of dedicated specialists who have evolved with the industry to make programmatic audio advertising more accessible and measurable. audioadpro views digital audio as one unified, high-impact channel - the result is a platform-agnostic, audience-first approach that ensures advertisers connect with the right listeners, no matter what they’re tuned into.
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