Acast Launches 'Rich Beyond My Wildest Dreams' Podcast

For decades, the conversation has echoed in pubs, bars, WhatsApp group chats, living rooms, and office canteens. What would you do if you won the ultimate lottery jackpot? The ultimate prompt to indulge in the ultimate daydream.

Acast, the world’s largest independent podcast company, has partnered with EuroMillions from The National Lottery to find out what celebrities would spend their hypothetical winnings on, creating a captivating new podcast series titled Rich Beyond My Wildest Dreams. Launching today, Friday, September 27th, the series features a lineup of celebrities exploring the fantastical possibilities of winning a £200 million jackpot in an original idea from Acast.

Hosted by Sarel, known for her engaging style in the Closet Confessions podcast, the series brings together high-profile guests, including Pete Wicks and Sam Thompson, Grace Dent, Richard Herring, and Andi and Miquita Oliver.

Every Friday, a new guest will be invited to sit down and plan how they’d spend their hundreds of millions, covering their first purchases, their long-term plan, and the charitable causes they’d champion. The bigger the jackpot, the more extravagant the ideas. Sarel and her guests won’t be discussing what you’d do with a few million - the focus here will always be on how you’d spend hundreds of millions of pounds. A EuroMillion-sized jackpot.

Each episode will not only be available on the 'Rich Beyond My Wildest Dreams’ main feed but will also be released on the guests’ own podcast feeds once a week, expanding its reach and discoverability. Additionally, fans can look forward to exclusive content across social media channels, including vox pop interviews with the public and special segments from other popular podcasters. The series also extends to video podcasts, where viewers can catch every episode on YouTube and enjoy seeing their favourite personalities delve into their lavish lottery-winning fantasies.

“Rich Beyond My Wildest Dreams taps into a universal fantasy and brings it to life through the intimate and engaging format of podcasting,” said Eddie Scott, Acast Creative Director, UK. “This series not only entertains but also stitches together the common dreams that unite us all, irrespective of our geographical or social divides. It’s about indulging in one of Britain’s favourite pastimes—imagining 'what if?'. This branded content series is the perfect way for National Lottery operator Allwyn to showcase the endless possibilities that can happen with winning. Podcast creatives like this go beyond audio, tying together multi-channel touchpoints across video, social and sponsorship to deliver phenomenal content to consumers.”

Ali Grinham, Senior EuroMillions Brand Manager at Allwyn, said: “We’re really excited to explore what people would get up to if they secured a massive EuroMillions-sized jackpot. That’s why we’re working with Acast to deliver an entertaining series of podcasts that showcase the diverse dreams, aspirations and endless possibilities that could be possible with a truly life-changing EuroMillions win. We can’t wait to hear all the weird and wonderful things that our famous guests come up with!”

The series is available for streaming on all podcast platforms and YouTube starting September 27th.