Lagardère Publicité selects AdsWizz platform for French market
PRESS RELEASE — March 14, 2018
San Francisco CA, USA—AdsWizz, the leading technology provider of advertising solutions for the digital audio industry, announced today that Lagardere Publicite, one of the major media sales house in France, has selected AdsWizz’s audio-centric digital advertising platform as its advertising solution for its valuable podcast inventory. Lagardere chose AdsWizz for its Ad Insertion Suite and audio trafficking solution, AudioServe, to enable dynamic and targeted ad insertion in order to optimize the monetization of their podcasts. In addition, Lagardère Publicité is using AudioMetrix, the AdsWizz analytics solution which provides valuable insights into digital and podcast audience and usage. The agreement covers Lagardère Publicité’s major radio brands, including Europe 1, Virgin Radio, and RFM.
"We look forward to this new milestone in our media offering by taking advantage of AdsWizz products. These solutions give us better control over the monetization of our podcasts and a better analysis of our campaigns,” says Marie Renoir-Couteau, Managing Director, Radio, Television and Culture Division.
AdsWizz’s audio ad serving solution has been deployed since February at the Lagardère Active radio hub, which includes Europe 1, RFM and Virgin Radio. The platform, which conforms to IAB standards, allows users to monetize different formats (pre-roll and post-roll) and use different ad creatives. The solution also lays the foundation to connect in a future phase to programmatic buying. With impressions counted in real time, regardless of the listening mode (streaming or download), campaign reports are also available easily and instantly.
In addition to ad serving, Lagardère Publicité also is subscribing to AudioMetrix, AdsWizz’s integrated audience monitoring tool, to analyze and better understand the listening behavior.
Podcast listening has seen an explosion in recent years in Europe, and all over the world. The number of downloads of podcasts on Europe 1 has doubled over the past two years to over 25 million downloads per month*, making it the most podcasted private radio**. Podcasts are a unique medium that offer advertisers a premium and intimate listening experience with listeners.
Lagardère Publicité's radio inventory is mainly through affinity logic, as well as thematic packages, including politics, culture, news, humor, economy, and health services. Advertisers can also choose dynamic ad creatives that are adapted to the listening context or the theme of the podcasted show. The number of advertisers using these new, more engaging and integrated formats increased by 30% in 2017, and is expected to grow even more in the future.
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