Koromone Asabe-Yobaere appointed co-founder and chief brand officer at Jamit
Jamit, an audio entertainment company empowering diverse voice creators and podcasters, announced today that Koromone Asabe-Yobaere (KAY) has been appointed Chief Brand Officer and Co-Founder, effective immediately. Koromone brings over ten years of expertise in strategic brand management, corporate communications, and creative storytelling. She will report to Ike Orizu (Co-Founder and Chief Executive Officer) and work closely with Stan Agbadugo (Co-Founder and Chief Content Officer) to define Jamit’s brand vision and execute brand marketing strategies and campaigns on behalf of Jamit. Furthermore, Koromone will train, manage, and grow Jamit’s marketing and communications team.
“Koromone brings a wealth of experience and a unique perspective that aligns perfectly with our mission to empower diverse voices and stories. Her expertise in branding and marketing is unparalleled,” added Orizu. “Still, it’s her passion for storytelling and how she understands the art of narrative, the power of connection, and the magic that happens when the right story finds the right audience that makes her a true powerhouse. She’s stepping into a role that she was born to play.”
Koromone previously served as Managing Editor at TechCabal, where she was responsible for leading (virtual) newsroom operations, managing a team of journalists and reporters, planning and executing small and large-scale events, and positioning TechCabal as the leading pan-African media publication on the continent. Koromone has worked for several well-known brands, including Mashable, EBONY, Flutterwave, and Clane. She has also provided contract-based editorial services to Wallets.Africa, HerVest, SeventhSpace, and No Filter PR.
“Koromone is an extraordinary storyteller, known for her ability to transform brands and possesses a natural understanding of storytelling,” said Agbadugo. “As we set out on our exciting journey of expansion, it is essential to introduce Koromone, who has consistently captivated audiences and organizations with her voice and ideas. As the Co-founder and Chief Brand Officer at Jamit, she will be crucial in expanding our influence and appeal at Jamit.”
Koromone will shuttle between Jamit’s studio in Lagos and the office in San Francisco.
Jamit is an all-in-one audio entertainment offering creation tools, engagement rewards, rich listening experiences, and hosting services to podcasters, audio storytellers, and their fans globally. Jamit is a social audio-verse for voices and audio stories that address diverse issues, experiences, and stories. Over the last two years, we’ve built a community of vibrant creators who love to connect, speak their minds, and make their voices heard.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.