JoneKiri Named Exclusive Brand Partnerships Representative for Startups Decoded with Andy Walsh

JoneKiri, a strategic brand partnerships firm specializing in podcast and creator media, today announced an exclusive partnership with Startups Decoded, the podcast, community, and consulting platform hosted by Andy Walsh, to represent all brand partnership opportunities across the show’s full media footprint.

Under the agreement, JoneKiri becomes the exclusive representative for brand and sponsorship opportunities spanning Startups Decoded’s podcast, YouTube and video programming, social channels, custom content and integrations, and its Substack newsletter, giving brands a single point of entry to the entire Startups Decoded ecosystem.

Startups Decoded has built a fast-growing audience of first-time founders navigating the journey from idea to Series A. The platform has generated more than 850,000 podcast downloads, grown its Substack community past 2,000 subscribers, posted 335% growth on LinkedIn with 13,000 followers, and reached the Apple Podcasts Top 50 Entrepreneur charts, with a combined monthly reach of more than 100,000 founders across its channels.

Hosted by Andy Walsh, a four-time founder with two exits who bootstrapped a company to $10 million in annual recurring revenue, Startups Decoded pairs candid, experience-driven conversations with practical frameworks on fundraising, operations, finance, culture, and storytelling. The show has previously partnered with brands including Venable LLP, Deel, J.P. Morgan, and Goodword.

JoneKiri works with brands and ad agencies spanning every vertical and media channel, with a strategic focus on omni-channel execution, coordinating podcast, video, social, and newsletter placements into cohesive campaigns designed to maximize conversions rather than isolated, single-channel buys. The agency’s creator roster is concentrated in the self-improvement category, anchored by two core sub-verticals: business, including finance and investing, entrepreneurship, and economics; and health & wellness, including fitness, nutrition, and personal development. Startups Decoded’s founder-focused programming extends JoneKiri’s presence squarely within that business sub-vertical.

“Startups Decoded has built one of the most trusted and fastest-growing platforms for early-stage founders, and Andy has earned that trust the hard way - by building and exiting companies himself,” said Ryan Rose, Founder and CEO at JoneKiri. “It’s a natural fit within our business sub-vertical, and it’s exactly the kind of partnership our omni-channel model is built for - giving brands and agencies a single, streamlined way to run cohesive campaigns across the podcast, video, social, and Substack rather than piecing together one-off buys. We’re excited to help scale the opportunities in front of Andy.”

“I built Startups Decoded to be the resource I wish I’d had as a first-time founder, and that only works if the brands we bring in actually earn our audience’s trust,” said Andy Walsh, founder and host of Startups Decoded. “Partnering with JoneKiri gives me a team that understands that balance and can manage partnerships across the whole platform - podcast, video, social, and Substack - so I can stay focused on the conversations and the content.”

Brands interested in partnership opportunities with Startups Decoded can now engage directly with JoneKiri to build integrated campaigns spanning host-read podcast placements, video integrations, social content, custom branded series, and Substack newsletter sponsorships.