PodcastOne Appoints Jim Lally Head of Business Development

PodcastOne, a leading podcast platform and a subsidiary of LiveOne (NASDAQ: LVO), announced today that Jim Lally has joined PodcastOne as its Head of Business Development. He will report directly to PodcastOne’s President Kit Gray and will leverage his industry expertise to expand internal sales and publishing synergies, increase talent revenues and the company’s prominence with both media buyers and content creators.

Lally, an industry veteran, joins from Libsyn Ads, where he served as Director of Brand Partnerships. His experience spans podcasting, digital media, and advertising, with notable roles at WNYC Studios, Soundrise (PRX’s media sales partner), and The New York Times having a direct impact on the sales strategies behind shows like Freakonomics and Radiolab, Ted Talks Daily, This American Life, 99% Invisible and the entire Radiotopia roster of shows.

“I have known Jim and admired his impact in podcasting for over a decade. His wealth of knowledge and innovative sales strategies are widely revered in our industry, and we’re fortunate to have him join our team at PodcastOne. Jim’s immediate contributions to our sales and growth will further strengthen our position as an industry leader,” said Kit Gray, President of PodcastOne.

“As one of the industry’s most enduring networks and having long admired PodcastOne from afar, I’m thrilled to become part of its storied journey. With their collective sense of passion, I couldn’t be more impressed with my new colleagues and look forward to collaborating with them on ways to take the company to new heights!,” said Lally.

Lally graduated from Boston College and received his master’s degree from Baruch College in New York.

About PodcastOne

PodcastOne (Nasdaq: PODC) is a Los Angeles based podcast network founded in 2012 by Kit Gray and Norm Pattiz providing creators and advertisers with a full 360-degree solution in sales, marketing, public relations, production, and distribution delivering over 2.1 billion downloads per year with a community of 250 of the top podcasters, including Adam Carolla, Kaitlyn Bristowe, Jordan Harbinger, LadyGang, A&E’s Cold Case Files and Varnamtown. PodcastOne has built a distribution network reaching over 1 billion listeners a month across all of its own properties, LiveOne (Nasdaq: LVO), Spotify, Apple Podcasts, iHeartRadio, Samsung and over 150 shows exclusively available in Tesla vehicles. PodcastOne is also the parent company of LaunchpadOne, an innovative self-serve platform developed to launch, host, distribute and monetize independent user-generated podcasts. For more information, visit PodcastOne.com and follow us on Facebook, Instagram, YouTube and Twitter at @podcastone. For more investor information, please visit ir.podcastone.com/overview/default.aspx.