JAR Expands YouTube-First Practice as Branded Podcasting Reaches a Video Reckoning

Leading branded podcast agency JAR Podcast Solutions is expanding its Youtube-first video practice, building a specialist team for brands that want their podcasts to perform as video, not just appear as video.

“In recent years, the industry moved fast. Audio studios added cameras. Editors were told to cut short clips. Producers were handed Youtube and wished good luck,” says CEO Roger Nairn.

The result has been a giant compromise: a flood of barely competent video podcasts that fail on Youtube and fall flat as audio, delivering little meaningful audience growth.

JAR took a different path. While much of the market rushed to offer video, we took our time. The company invested in testing formats, studying platform behavior, and building real video capability before selling it. The expansion marks a public shift toward work JAR has already been doing behind the scenes.

Your Next Great Podcast Deserves to Be Seen

JAR’s producers and editors bring broadcast-level craft to branded video podcasts, applying the same storytelling and technical rigor that built the company’s reputation in audio.

While many providers treat video as an add-on, JAR treats it as a distinct strategic discipline, with dedicated expertise across:

• End-to-end video podcast production
• Platform-specific strategy and positioning
• Production design and on-camera direction
• Youtube-native channel and growth strategy

Distribution planning and performance analysis

The new video team has managed more than 1,500 virtual recordings, works with 30+ studios globally, and brings over two decades of experience across documentary, broadcast, and digital video formats.

But the headline here is Youtube.

YouTube Is Not an Output Format

Youtube is discovery, recommendation, packaging, retention, thumbnails, titles, pacing, and audience signals. It is not a storage locker for podcast files.

“Brands keep asking how to film their podcast,” said Mandy Elkoreh, Director of Delivery at JAR. “That’s the wrong starting point. Youtube needs its own strategy and its own specialists.”

JAR will always be medium-agnostic. Audio, video, shorts, and paid distribution each serve a different job. Youtube is treated as a primary discovery engine and long-term brand asset, not a secondary upload destination alongside Spotify and Apple Podcasts.

One Shoot. Multiple Wins.

Clients continue to receive JAR’s full editorial partnership, including concept shaping, brand alignment, and audience definition. That framework now expands to include:

• YouTube channel positioning
• Retention-first episode architecture
• Scroll-stopping packaging
• Platform-native cutdowns
• Performance-driven distribution
• Each recording becomes a connected ecosystem:
  • Full-length video for YouTube and Spotify
  • Audio tailored for podcast-first listening
  • Short-form clips for LinkedIn, TikT ok, Shorts, and Reels
  • Custom thumbnails and trailers
  • Content for internal communications

This approach prioritizes coherence over volume.

The Million-Jobs Problem

As video expectations have grown, the industry has quietly created a structural failure. One producer is often expected to write, direct, shoot, edit, design thumbnails, manage analytics, cut shorts, respond to comments and report results.

That model breaks under the real performance pressures that marketers are under today. JAR believes Youtube demands specialization: strategists focused on growth, designers who understand tone, editors trained in retention, producers skilled on camera, and analysts who understand platform behavior and the needs of reporting.

Audiences now expect choice, and they discover content differently across platforms. Media “convergence” should raise standards, not dilute them. At JAR, it does.

Built for Global Brands

JAR’s Youtube team has supported enterprise brands including Amazon, TELUS, Amex, LUSH, The Wharton School, RBC, D-Wave, and Cirque du Soleil. As branded podcasting enters its next phase, the advantage will go to teams built specifically for the platforms that actually drive discovery. JAR is ready.

To Show You, Let Us Audit Your YouTube Show

To celebrate the launch, we’re offering a free Youtube podcast audit.

We’ll review it through the lens of our custom framework, which has been developed through our Youtube team’s work with over 100 branded shows. You’ll then receive a custom scorecard that you can take action on right away.

Just reach out to us at https://jarpodcasts.com/youtube-podcast-audit/

Include your show link when you send us a message.