JamPot Productions Names Industry Heavyweight Craig Strachan as CEO to Drive Expansion

JamPot Productions, the talent-led entertainment production company founded by Jamie Laing and Sophie Habboo, has announced the appointment of Craig Strachan as Chief Executive Officer to lead the company as it enters a significant growth phase.

Joining the company at the start of 2026, Strachan brings almost two decades of leadership experience across global podcasting, digital media, and entertainment. He most recently served as CEO of award-winning podcast production company Novel, where he guided the company through a period of rapid expansion and international recognition. Prior to his role at Novel, Strachan led the global podcasting business at Amazon Music, overseeing international podcast strategy, industry relations, and partner development. Before Amazon, he was Head of Marketing at Sky, driving audience growth, proposition development and brand innovation across Sky Sport and Sky Cinema.

In his new role, Strachan will lead JamPot’s business strategy and creative direction, with a focus on scaling its original IP, expanding into new video and podcast formats, and strengthening its position in the UK and international creator economy.

Strachan said of his appointment; “I am delighted to be joining JamPot Productions at such a pivotal point in its journey. The team has built an industry leading production company, rooted in creativity and authenticity, and I’m excited to help drive the next chapter of growth through innovative, talent-led storytelling that resonates with audiences”.

Jamie Laing, Co-Founder of JamPot Productions, added; “JamPot has always been about nurturing brilliant talent and producing content that connects through heart, humour and honesty. Craig’s unparalleled experience across the global entertainment landscape makes him the perfect leader to guide JamPot in this pivotal next phase.”

Since its founding in 2021, JamPot Productions has become one of the UK’s fastest-growing creator-led production companies. Its slate includes the chart-topping shows such as Great Company with Jamie Laing and Mad, Bad & Sad with Paloma Faith, which was named one of Apple’s Best Podcasts of 2025 and The Guardian’s Top Podcasts of 2025. The company also produces Write Me Dirty with Katherine Ryan, among a growing roster of acclaimed titles.

With a visual-first strategy at its core, JamPot continues to expand across YouTube, podcast platforms, and social media while developing multi-format IP that bridges entertainment and digital storytelling.

Laing and Habboo, who co-host the hit show NearlyParents (formerly NearlyWeds and NewlyWeds), founded JamPot with a mission to create authentic, talent-driven content for modern audiences. As the company moves into its next phase under Strachan’s leadership, it aims to build on its success by developing premium cross-platform projects and expanding its creative partnerships both in the UK and internationally.