iVoox Celebrates 15 Years and Unveils a New Brand Identity to Lead the Next Stage of Spanish-Language Podcasting

The leading Spanish-language podcast platform, iVoox, celebrates its 15th anniversary as a key player in transforming the audio sector in Spain and Latin America. With more than 5 million unique users per month and the largest catalog of Spanish-language content, it begins a new phase with a refreshed brand identity that reflects its evolution and future vision.

Since its founding in 2010, iVoox has supported millions of listeners and podcasters in the industry’s transformation. What began as a platform to host and distribute podcasts is now a complete ecosystem that combines listening, discovery, and monetization of content, along with an advertising model that connects brands with loyal audiences through audio. With this new brand identity, the company reinforces its commitment to the diversity of voices and the professionalization of Spanish-language podcasting, projecting a more approachable image adapted to this new stage of industry maturity.

15 Years Driving the Evolution of Podcasting

Over the years, iVoox has aimed to democratize access to podcasting, giving voice to both emerging creators and established professionals. Over 7 years ago, it pioneered the implementation of fan subscriptions in its apps —a direct support model that allows podcasters to receive recurring contributions from their audience in exchange for exclusive content. Since then, more than 3,000 creators have monetized through this system, generating over 4.5 million euros via a model that enables them to earn money without sacrificing audience growth.

In its mission to professionalize the industry, iVoox has taken decisive steps, such as the strategic agreement with Mediaset España, which added iVoox podcasts to the commercial catalog of Publiespaña, bringing audio closer to agencies and major brands in the country. Additionally, for several months now, creators can distribute their exclusive content on other listening platforms like Spotify or Apple Podcasts, using private feeds that allow subscribers to access content from any listening app. In this way, iVoox not only opens up new revenue channels for podcasters but also increases their visibility and improves the listener experience, enabling support and access to content from the platform of their choice.

Over the years, the company has also strengthened its ecosystem with initiatives like iVoox Originals —the largest catalog of exclusive and free Spanish-language podcasts. Creators who publish exclusively on the platform can generate income through iVoox Plus, a subscription service with over 116,000 exclusive episodes and 24,000 audiobooks. Other monetization options include sponsorships and branded content campaigns via AdVoices, iVoox’s advertising marketplace that connects podcasters directly with advertisers. This offering has been strengthened through the Mediaset España agreement, which enables Publiespaña to bring iVoox’s podcast offering to the country’s top agencies. Other monetization models include dynamic advertising —which automatically inserts ads into episodes— and an affiliate program that rewards creators for recommending platform services. With all of these, iVoox offers podcasters a unique ecosystem to grow their audience and earn revenue simultaneously.

A New Identity for an Increasingly Mature Industry

iVoox’s brand renewal comes in a context where podcasting has evolved from a niche format into a professional and profitable medium for an increasing number of creators, companies, and brands. More than just an aesthetic change, it represents an evolution in positioning and how the company wants to project itself in this next phase. The new identity, developed in collaboration with branding consultancy Summa, highlights its strategic pillars —diversity of voices, support for emerging podcasters, personalized experience, and podcast specialization— and strengthens a brand personality that is approachable, genuine, and modern.

With this update, iVoox emphasizes its role as an open and inclusive platform where all creators —from the smallest to the most established— have their place, and where listeners can find authentic voices that speak directly to them.

Juan Ignacio Solera, founder of iVoox, notes: “In these 15 years, we’ve seen podcasting evolve from an alternative format to an essential medium. With this new identity, we want to reflect that evolution and project our commitment into the future: to remain a meeting point for creators, listeners, and brands —a space where every voice matters and every listener finds content that resonates with them.”

With a solid track record and a clear vision for the future, iVoox reaffirms its leadership as the home of Spanish-language podcasting, offering creators and listeners a go-to space to grow, discover, and share audio content.

About iVoox

iVoox is the leading podcast and radio platform in Spanish. Founded in 2010, it has spent over 15 years helping develop the podcasting ecosystem in Spain and Latin America. It is also a pioneer in boosting monetization in the Spanish-speaking podcast world, being the only platform that allows podcasters to generate income and grow their audience at the same time. It has over 5 million unique users per month, more than 100 million available episodes, and over 75 million monthly listens, with a 4.7 rating in major app stores. iVoox offers the largest Spanish-language catalog, with over 1.9 million podcasts available in 50 different languages, more than 500,000 of which are in Spanish.

iVoox offers a wide range of content that also allows podcasters to monetize. iVoox Originals is the largest catalog of exclusive and free Spanish-language podcasts, with nearly 200 shows. It also includes iVoox Plus, a subscription service with more than 116,000 paid exclusive podcast episodes and over 24,000 audiobooks. As a platform that has always allowed content hosting, it features some unique historical gems such as Los pasajes de la historia by the great Juan Antonio Cebrián or the radio dramas by the master Juan José Plans. It also hosts renowned programs like Cuarto Milenio by Iker Jiménez or Días Extraños, the mystery podcast by journalist Santiago Camacho.