In the UK, ITV teams up with Global adding its podcasts to Global Player
This article is at least a year old
ITV and Global have agreed a two-year partnership which sees the UK’s biggest commercial broadcaster add its podcasts to the Global Player app.
ITV’s portfolio of podcasts includes the return of Love Island: The Morning After this summer, as well as others including ITV’s Six Nations podcast and upcoming Rugby World Cup podcast.
The deal with Global includes on-air promotion of Love Island: The Morning After across Capital, which recently launched its Breakfast show nationwide, to its 8.2m listeners. There will also be live-reads across sister stations Heart and Capital XTRA who each have weekly audiences of 9.7m and 1.8m listeners respectively.
As part of the agreement ITV also becomes the latest podcast publisher to join DAX, the pioneering digital audio advertising platform created by Global, enabling advertisers to insert ads before, during and after ITV’s podcasts. The deal creates a huge opportunity for brands to reach record numbers of people listening to podcasts every week and will bring brands closer to people of all ages enjoying ITV’s world-class content.
Love Island: The Morning After will be released six days per week, and available to listeners to stream and download for offline listening, via Global Player, the Love Island app and other major podcast providers. The podcast features exclusive guests, fans and interviews with the latest dumped islanders who together discuss the biggest show of the summer.
Global Player is available on iOS and Android and allows people worldwide to listen to all Global’s radio stations live and catch up on their favourite shows, discover podcasts and enjoy music on-demand, in one place.
Bhavit Chandrani, ITV Controller of Sponsorship said: “Podcasts are exciting extensions to our shows, feeding the thirst of fans for more content and comment. Our tie-up with Global will enable even more ITV viewers to become ITV listeners and present new creative partnership opportunities for brands.”
Adam Johnson, Director of Marketing at Global, said: “We’re delighted to team up with ITV to bring their fantastic selection of podcasts to Global Player. Our listeners are massive Love Island fans, so we’re looking forward to working with ITV to give them even more content from the Island. This deal is also great news for advertisers, who will now be able align their brand with ITV’s hugely popular audio content through DAX.”
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About ITV
ITV is an integrated producer broadcaster and the largest commercial television network in the UK. It is the home of popular television from the biggest entertainment events, to original drama, major sport, landmark factual series and independent news. It operates a family of channels including ITV, ITVBe, ITV2, ITV3 and ITV4 and CITV, which are broadcast free-to-air. ITV is also focused on delivering its programming via the ITV Hub, mobile devices, video on demand and third party platforms. It has a growing Direct to Consumer operation across SVOD, competitions, live events, Pay per View and merchandise, driving value from consumers’ increasing willingness to engage with brands. ITV has also announced plans to launch BritBox, a new SVOD service, with the BBC, bringing an unrivalled collection of British boxsets and original series to viewers. ITV Studios is a global production business, creating and selling programmes and formats from offices in the UK, US, Australia, France, Germany, Italy, the Nordics and the Netherlands. It is the largest and most successful commercial production company in the UK, the largest independent non-scripted indie in the US and ITV Studios Global Entertainment is a leading international distribution businesses.
About Global:
Global is one of the world’s leading Media & Entertainment groups. It is Europe’s largest radio company and one of the leading Outdoor companies in both the UK & Europe. Home to respected media brands including Capital, Heart, Classic FM, Smooth, LBC, Radio X, Capital XTRA and Gold, Global reaches more than 32 million people in the UK every week including 25 million on the radio alone. Global recently entered the Outdoor sector, with major acquisitions of Primesight, Outdoor Plus & Exterion, making Global outdoor one of the leading Outdoor companies in the UK & Europe, with over 250,000 sites reaching 95% of the UK population alone. The company headquarters is in London’s iconic Leicester Square. Ashley Tabor OBE is Founder & Executive President, Stephen Miron is Group CEO, and Lord Allen is Chairman. Tabor created Global in 2007.
@global
About DAX:
DAX is a pioneering digital audio advertising platform. DAX connects advertisers with an audience of more than 100 million people worldwide listening to music streaming services, digital radio and podcasts. Premium publisher brands with inventory on DAX include ITV, Sky, SoundCloud, TuneIn, HowStuffWorks, Global’s Capital and Radio X and Bauer Media’s Kiss. DAX was created by Global, the Media & entertainment group and launched in the UK in 2014. DAX launched in the U.S. in 2017 and in Canada in 2018.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.
Companies mentioned above:
DAX
SoundCloud