Initial Group Acquires Silver Tribe Media, Forms Initial Digital

Initial Group, the TPG-backed global entertainment company, has acquired Silver Tribe Media, the premier digital media management andproduction company shaping the next generation of sports, news, and entertainment content. With the acquisition, Silver Tribe will rebrand as Initial Digital, becoming the first operating division to carry the Initial name and adding multichannel digital expertise to the platform—capabilities essential to all media brands and voices. This acquisition furthers Initial Group’s mission to be the preeminent partner to visionary representatives and generational talent shaping culture and commerce. 

Silver Tribe was founded in 2021 by Michael Klein, CEO, and Jack Rose, COO, who first met while working in CAA’s Sports Media Group. The company has since built industry-definingmedia properties, podcasts, YouTube channels, and more, helping clients build, monetize, and grow their brands and owned media ventures.

Silver Tribe’s clients include Peyton Manning’s Omaha Productions, Oprah Winfrey’s Harpo Studios, Dale Earnhardt Jr.’s Dirty Mo Media, Colin Cowherd’s The Volume, Krystal Ball & Saagar Enjeti’s Breaking Points, and more. Through integrated management, strategic counsel, digital production, and audience development, Silver Tribe helps clients launch direct-to-consumer media companies, scale multi-show podcast networks, and expand their businesses through content acquisitions and talent partnerships. 

As Initial Digital, the Silver Tribe team will continue this work with expanded resources, deeper operational support, and new partnership opportunities across Initial Group’s ecosystem. 

Under the Initial umbrella, Michael Klein will serve as President, Initial Digital; Jack Rose as COO, Initial Digital; and Jen Simons as Chief Content Officer, Initial Digital, with their teams continuing in their existing roles. Initial Digital will operate as a separate yet adjacent division to Untitled, both housed within the Initial Group platform. 

“Silver Tribe has quickly become the foremost partner for talent and brands looking to build modern, durable digital businesses,” said Initial Group CEO Michel Pratte. “The expertise of Michael, Jack, Jen, and the entire team has proven to be deeply strategic and impactful in helping ambitious talent and modern media brands amplify their connection with global audiences. Bringing Silver Tribe into Initial reinforces our mission to partner with representatives and clients who value alignment with a future-facing, talent-centered organization, designed to create new opportunities across our family of companies and the broader entertainmentcommunity we value and endeavor to support.”

“As we enhance our digital footprint, we need the right operational engine—and every ambitious individual with a public platform and enterprise needs deep expertise as they solidify their own direct-to-fan relationships,” said Initial Group COO Eric Taitz. “Silver Tribe brings proven monetization tools, world-class relationships, and production infrastructure that strengthen how we support talent and scale digital-first businesses across our platform.”

“We’re thrilled to be partnering with Initial Group to continue building a modern-age entertainment platform to support talent and brands,” said Michael Klein, President, Initial Digital, and Jack Rose, COO, Initial Digital. “Joining Initial allows us new opportunities as we continue the work we’re most passionate about: helping talent and brands build sustainable, long-term businesses. Our high-touch, day-to-day partnerships remain unchanged but are now bolstered by the infrastructure and collaborative opportunities available across the entire Initial platform.”

The Raine Group served as exclusive financial advisor to Silver Tribe Media on the transaction. Venable LLP served as legal counsel to Silver Tribe Media. Latham and Watkins LLP served as legal counsel to Initial Group.

About Initial Group 

Initial Group is a TPG-backed global entertainment company that partners with visionary representatives and generational talent to shape culture and commerce. Founded in 2024,Initial’s first investments were in the preeminent talent management company Untitled Entertainment and the leading literary-focused management firm Grandview. The two now operate together as Untitled, led by Founding Partners Jason Weinberg and Stephanie Simon, and Managing Partners Jeff Silver and Matt Rosen.