Immediate Media Co joins Megaphone and the Spotify Audience Network
Immediate Media Co, the special interest content and platform company, has announced a partnership with Spotify’s Megaphone to host its award-winning podcast portfolio. From March 2023, Immediate Media’s podcast shows will be hosted and monetised through Spotify’s enterprise podcasting platform, Megaphone.
Megaphone is the industry-leading podcasting platform for enterprise publishers and professional podcasters globally as it offers a comprehensive set of tools that enable publishers to publish, monetise, and grow their podcast businesses. With 489 million MAUs, Spotify is the world’s most popular audio streaming subscription service. In the UK, Spotify reaches more than half of the online population.
As the UK’s leading publisher podcast producer, Immediate’s output includes the HistoryExtra Podcast - which recently celebrated 200 million downloads - Radio Times’ View From My Sofa, BBC Gardeners’ World Magazine Podcast and the BBC Good Food Podcast with Tom Kerridge.
Immediate produced 750 podcast episodes across its portfolio last year, with 12 ongoing series across its brands and 5.5 million downloads per month. Partnering with Spotify will further increase the reach and profile of Immediate’s content, driving innovation and commercial growth.
The Immediate podcast portfolio features a range of expert voices and high profile guests, alongside Tom Kerridge on BBC Good Food, BBC Gardeners’ World Magazine Podcast features Alan Titchmarsh, Monty Don, Adam Frost, Francis Tophill and Arit Anderson with guests including Michael Mosley, Dame Judi Dench, Joe Lycett, and Deborah Meaden, and the BBC Good Food Health podcast which in January hosted Nutracheck’s expert nutritionists.
HistoryExtra features interviews with notable historians on topics spanning ancient history through to historical conspiracies and events shaping our modern world. Episodes feature historical perspectives on everything from Tudor monarchs, the D-Day landings, and a 5,000 year history of tattoos.
Top names from the world of TV film and entertainment including Jed Mercurio, Helen Fielding, KSI, Letitia Wright, Louis Theroux, Stephen Fry, Will Ferrell and Daniel Radcliffe have all joined Radio Times’ View From My Sofa.
Olive magazine’s podcast has the latest foodie trends, travel tips and hacks every week, whilst the new Top Gear series featured high profile names from the world of motor sport, including Jenson Button.
Sean Cornwell, Immediate’s Platforms CEO, says: “Immediate has been consistently growing our podcast output, reach and revenues over the last few years, and our partnership with Spotify will help further accelerate this growth. The combination of our trusted brands and quality content is continually attracting new audiences and this partnership will enable us to significantly scale our proposition.”
Chelsea Bradbury, Head of UK Publisher Partnerships at Spotify says: “Over the past year, we’ve been focused on strengthening Megaphone’s already robust offering to ensure it remains the best place for publishers to understand and grow their audiences and monetise their content. We are thrilled to partner with Immediate Media and we believe these tools will play a critical role in helping them accelerate their growth.”
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