iHeartMedia and Aaron Mahnke Sign Multi-Year Partnership Extension to Continue Developing Exclusive Podcast Content for The iHeartPodcast Network
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New York NY, USA—iHeartMedia, the No. 1 commercial podcast publisher globally, today announced a multi-year extension to the iHeartPodcast Network’s exclusive partnership with esteemed author and podcast creator, Aaron Mahnke. The deal includes two more years of new content for the popular “Cabinet of Curiosities,” two new seasons of “Unobscured” as well as an executive producer role for the newly launched hit “Strange Arrivals,” additional seasons of “Noble Blood” and a new scripted series set to launch this fall. Additionally, the partnership will add a slate of five new podcasts to feature groundbreaking talent including Rabia Chaudry – attorney, advocate and author of the New York Times bestselling book “Adnan’s Story.”
A pioneer of the podcasting medium, Mahnke rose to fame several years ago with his megahit show, “Lore,” which is still one of the most downloaded podcasts in the world and was spun off into a TV show, book series and live tour. In 2018, iHeartMedia and Mahnke entered into an exclusive partnership to create an original slate of podcasts. This resulted in new, huge hits like “Unobscured” and “Cabinet of Curiosities.” As part of this deal, Mahnke also began to executive produce new shows including “Noble Blood,” which reached the top of podcast charts everywhere when it launched last year.
“History is one of those areas that has a lot of value for us right now,” said Mahnke. “We can be entertained by it, learn from it, and even add new pieces to its incomplete puzzles—and my partnership with iHeart allows me to do a lot more of all of that through their openness to new ideas and industry-leading production staff. I couldn’t be more excited about the future.”
In addition to being available on digital, full episodes and vignettes of the extended content slate will air on broadcast radio, bringing this exceptional storytelling to iHeartMedia’s more than a quarter of a billion monthly broadcast listeners.
“Aaron ranks among the most innovative, groundbreaking creators at work today, in any medium, and so we are putting all of iHeartMedia’s resources behind him to make more podcast content, faster, for bigger audiences,” said Conal Byrne, President of the iHeartPodcast Network. “This is one of the best parts of our job—putting some of the best creators in the world, on the biggest stage in the world. Beyond being Aaron’s business partner, we are also just huge fans and couldn’t be more excited about what’s to come.”
The iHeartPodcast Network is home to more than 750 original podcasts with over 170 million downloads each month. iHeartRadio Original Podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between – making iHeartRadio the largest publisher of podcast content in the world. In addition to Mahnke’s popular slate of podcasts, the platform is also home to the most successful podcast of all time, “Stuff You Should Know” and creator of hits like “The Ron Burgundy Podcast,” “Disgraceland” and the “Atlanta Monster” series as well as fosters over a hundred shows from its on-air talent like the popular “Bobbycast” and “The Breakfast Club” radio show podcasts. These shows are distributed on all major podcast platforms including the iHeartRadio app, which additionally distributes more than 320,000 shows.
Fans can go to iHeart.com/apps to download and listen on all their favorite devices — including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions, gaming consoles and more.
About iHeartMedia
iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms, including more than 850 live broadcast stations in over 150 markets; digital radio via its iHeartRadio digital service available across more than 250 platforms and 2,000 devices; through its on-air influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio product, using data from its massive consumer base. Visit iHeartMedia.com for more company information.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.
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