ARN's iHeartPodcast Network Australia sets the standard for Australian advertising measurement with new partnership

ARN is excited to announce a partnership with podcast measurement and attribution business, Podsights, the leading global attribution platform for podcast advertising. Podsights brings the tools of digital reporting and attribution to podcasting, enabling clients to monitor and measure the effectiveness of podcast advertising in real-time.

The expanded partnership sees Podsights’ best in class reporting and attribution capabilities included with every iHeartPodcast Network Australia campaign. Each client is provided with their own dashboard to track reporting across impressions, reach, frequency, location and more. Clients can take measurement a step further with attribution, monitoring conversion from listen to website visit and purchase.

“We are excited to expand our partnership with ARN,” said Sarah Cotenoff, Head of Partnerships at Podsights. “The introduction of our technology across all iHeartPodcast Network Australia campaigns instantly elevates measurement standards and expectations for local advertisers to track their return on investment.”

“Podcast measurement has historically been an issue for brands,” said Corey Layton, Head of Commercial Audio and Podcasts. “Podsights has set the standard of what advertisers should expect which, combined with the strength and scale of our podcast slate, provides brands with a highly effective and measurable channel to engage audiences.”

The Podsights partnership comes as the iHeartPodcast Network Australia releases October listener data from technology provider, Megaphone. The data from over 1million+ Australian devices shows a massive jump in listening, up 72% since the start of 2020 (Oct20 v Jan20). October is also a record month for listening across the platform.

Record highs have again been experienced across a range of genre’s including Business & Finance (+9%), Sports (+15%), Catchup Radio (+4%) and News (+3%).

Source Megaphone Hosting Platform, 1 million+ Australian Device Sample, October 2020

“As Australian audio consumption continues to soar, brands are investing in podcasts more than ever before. Our partnership with Podsights sets the standard for brands, proving podcast advertising is effective and that we can prove it.” said Corey Layton, Head of Commercial Audio and Podcasts.