Adelicious to Represent Hearst UK’s Podcast Offering

Hearst UK has partnered with the UK’s leading independent podcast hosting platform Adelicious in a deal that will see both its current slate of shows, and future launches, monetised via the platform.

Publishing powerhouse Hearst UK is home to some of the world’s best-loved and trusted media brands. Its podcasting offering brings the same success to audio, with high-quality and entertaining content that listeners love. The collaboration with Adelicious will initially focus on the Runner’s World UK and best’s Suddenly Single podcasts, with additional launches currently in the planning stage.

Runner’s World UK podcast: A staple since February 2018, this weekly podcast enjoys a loyal audience of running enthusiasts. Hosted by Runner’s World UK editors Rick Pearson and Ben Hobson, the show offers an engaging mix of news, tips and interviews with notable figures in running. Previous guests include actor Stephen Mangan, marathon legend Paula Radcliffe, and trail running icon Kilian Jornet.

best’s Suddenly Single: Presented by Tim Vincent and Editor-in-Chief of best magazine, Siobhan Wykes, this weekly podcast explores how it feels to be suddenly single – yet again. They chat with their celebrity mates about their dating disasters, share hilarious and heartfelt stories, and offer expert advice on finding “the one" in this entertaining guide to navigating singlehood.

Adelicious will represent Hearst UK’s podcasts commercially, connecting their podcast content with advertisers and supporting the monetisation and growth of Hearst UK’s podcast portfolio.

Craig Eastwood, Commercial Operations Director at Adelicious, said: “Hearst UK’s roster of iconic brands has set the standard for quality journalism and storytelling for decades and their podcast offering is no exception. From the inspiring conversations on Runner’s World to the witty and relatable insights of best’s Suddenly Single, these shows present unique opportunities for advertisers to reach passionate and dedicated audiences. We are proud to bring Hearst UK’s podcasts into the Adelicious network and look forward to working with them on both these shows and some exciting new launches coming soon.”

Anna Bickerton, Platform Partnerships Lead at Hearst UK said: “Our aim is to deliver world-class audio content that engages, inspires, and entertains our audiences. Working with Adelicious allows us to scale up our ambitions for these podcasts, tapping into their industry-leading expertise to both unlock and maximise commercial opportunities and deliver even greater value to our listeners.”

For more information and advertising opportunities, please contact info@adelicious.fm